Content Creator & Social Media Specialist

Description

Role Overview

This role sits at the center of Travelpro’s transformation—from a trusted legacy brand into a design-led, consumer-obsessed modern mobility company. The Content Creator & Social Media Specialist is responsible for bringing the Travelpro brand to life through compelling content, engaging storytelling, and meaningful customer interactions. This role combines content creation, social media management, copywriting, community engagement, and SEO-focused content development to support product launches, brand campaigns, and customer engagement across digital channels.

What You’ll Do

• Create engaging social-first content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
• Capture authentic photo and video content using mobile devices and lightweight production tools in the office, at events, in retail environments, airports, and travel destinations.
• Write compelling copy for social media, emails, blogs, landing pages, product launches, and marketing campaigns.
• Develop and maintain blog, editorial, and SEO-focused content that supports organic traffic growth, product education, and brand storytelling.
• Partner with Ecommerce, Product, and Marketing teams to create search-optimized content that improves discoverability and product consideration.
• Manage day-to-day social publishing and scheduling through Sprout Social and other content management platforms.
• Monitor community engagement, respond to comments and messages, and help foster meaningful customer conversations.
• Collaborate with Creative partners to develop content assets that support campaign, brand, and product priorities.
• Identify social trends, cultural moments, creator opportunities, and emerging content formats that strengthen brand relevance.
• Affiliate with influencer programs through content coordination, content collection, and campaign execution activities.
• Assist with content and social performance reporting and provide recommendations for optimization.
• Maintain a consistent and distinctive Travelpro brand voice across all customer-facing channels.

What It Takes

• 2–3 years of experience creating content and managing social media for consumer brands.
• Experience writing marketing, editorial, social, and ecommerce content.
• Demonstrated ability to create engaging photo and video content for social platforms.
• Experience creating SEO-informed content and an understanding of keyword research, search intent, and content optimization best practices.
• Familiarity with AI-powered content and productivity tools (e.g., generative AI for copy, visuals, video, and insights) and ability to leverage them to increase content velocity, optimize performance, and enhance creativity.
• Experience working cross-functionally with creative, marketing, ecommerce, and agency partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Journalism, Digital Media, or equivalent experience.
• Experience with social media management platforms such as Sprout Social.
• Experience with content management systems and SEO best practices.
• Proficiency creating content using mobile devices, social editing tools, and creative software.
• Portfolio demonstrating social content creation, copywriting, editorial content, and storytelling capabilities.