Content Creator and Social Media Specialist

Responsibilities

• Create brand awareness through websites, social media, and internal marketing.
• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer through data.
• Create company newsletters, e-blasts, and ads.
• Social media postings and design (Instagram, Facebook, LinkedIn).
• Research and implement SEO & SEM.
• Analyze and track website traffic, set goals to increase traffic.
• Capture and edit creative photos and videos of products and business operations.
• Other tasks as assigned by ownership and management teams.
• Present inspired concepts to the sales and management teams and collaborate ideas effectively.
• Work with the marketing and sales team to identify and leverage any consumer insights and trends that can turn into action specifically as it relates to category management and new product development driving sales growth.

Requirements

• Must be self-motivated- once projects are assigned this position works with minimal to no supervision.
• Ability to prioritize tasks assigned and meet deadlines accordingly.
• Familiar with SEO.
• Photography and videography skills a plus.
• Able to use WordPress and other graphic arts programs.
• Must have strong vocabulary and spelling skills.
• Compelling and creative descriptions of products, services, company history, etc.
• Able to present new ideas that will help grow the business and brands.

Skills

• Self-motivated.
• Ability to prioritize tasks and meet deadlines.
• Familiar with SEO.
• Photography and videography skills.
• Able to use WordPress and other graphic arts programs.
• Strong vocabulary and spelling skills.
• Compelling and creative descriptions of products, services, company history, etc.
• Able to present new ideas that will help grow the business and brands.

Additional Details

• Full Time - Hours may vary.
• This role works for two separate companies located approx. 5 miles apart. Travel between both businesses may be required to meet with department managers or for marketing work involving photo/video shoots or product design.

Education And/or Experience

• Two to four years related experience and/or training; or equivalent combination of education and experience.

Physical Demands

• While performing the duties of this job, the employee is frequently required to reach with hands and arms; and talk or hear.
• Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

Work Environment

• The noise level in the office environment is usually quiet.
• Exposure to outdoor elements is possible daily.
• Must be responsible for dressing accordingly and being prepared for any type of weather.