Social Media Risk & Operations Specialist

About the role

The Social Media Administrator position at Regions is dedicated to managing online communities and engaging with consumers to build affinity and preference for Regions. This role requires a bachelor's degree in Marketing, Communications, or a related field and five years of experience in marketing and/or communications.

Responsibilities

• Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
• Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
• Optimizes social media content based on targeted audience
• Remains informed of evolving trends and updates as they relate to relevant social media platforms
• Applies complex advertising techniques to maximize content effectiveness
• Researches and remains informed of evolving trends within targeted audience
• Utilizes keyword placement to maximize effectiveness
• Led brainstorming sessions with team to develop effective ideas and techniques
• Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
• Offers creative guidance to junior writers for the purpose of continuous improvement

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Five (5) years of experience in marketing and/or communications
• Advanced knowledge of social media platforms
• Working knowledge of analytical tools as they relate to consumer engagement and reach

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Good judgment for customer interaction online
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Additional Responsibilities

The Social Media Governance & Operations Specialist ensures Regions' social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards.

Pay and Benefits

• Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions.
• Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role.
• The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
• Minimum Job Range Target: $70,770.15 USD
• Middle Job Range Target: $87,912.75 USD
• Maximum Job Range Target: $96,240.00 USD

Benefits

• Paid vacation/sick time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program