Social Media Producer, Instagram - Entertainment Tonight

Overview

ENTERTAINMENT TONIGHT is seeking a Social Media Producer, Instagram to join our social media team. This role is crucial for maintaining ET as a leading pop culture and entertainment news destination across all platforms.

Responsibilities

• Produce 6-10 Instagram posts a day, including graphic creation, video clipping, and copywriting
• Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential
• Write both long-form captions following newswriting best practices and social-first short captions in the ET voice
• Work closely with producers, editors, and field teams to align Instagram coverage with ET’s on-air and digital storytelling
• Maintain an awareness of Instagram trends and best practices to produce content that drives relevance and newsworthiness for the ET brand
• Track and report on social performance, providing insights and strategic recommendations

Qualifications

• A journalism background in a digital newsroom, specifically 4+ years working in social or digital media
• Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture, and celebrity media
• Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts
• Experience in news producing, including story selection and journalistic best practices
• Proficiency with Photoshop and Premiere or other video editing software
• The ability to multitask and flexibly re-prioritize duties based on breaking news
• Exceptional news judgment and drive to ensure ET is first and best on social platforms
• Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment

Location

This is a Los Angeles based hybrid role. The shift will be Monday-Friday, 10-7. Monday, Tuesday & Thursday will be in-office days in Studio City. Wednesday and Friday will be WFH.

Additional Information

Hiring Salary Range: $70000.0 - 83000.0. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.