Social Media Producer

Instacart helps customers access groceries and household goods while providing flexible earning opportunities for Personal Shoppers. The company’s mission is to give people access to the food they love and more time to enjoy it together.

About the Role

This role will help Instacart earn a stronger place in people’s social feeds by creating timely, platform-native work grounded in grocery, food, and pop culture. The producer will help define the brand’s social presence and build a content operation capable of moving quickly and producing at scale.

Responsibilities

• Build a repeatable, fast-moving social content engine that resonates with audiences and strengthens the brand.
• Help define how Instacart looks, sounds, and feels on social media.
• Create a signature social franchise, format, or cultural moment for the brand.
• Develop a network of freelance creators, production partners, and agencies to expand production capacity.
• Build a strong reactive-content capability that delivers timely, on-brand work around relevant cultural moments.

Qualifications

• Portfolio demonstrating an understanding of strong platform-native creative work.
• Hands-on editing skills using CapCut and native platform tools.
• Ability to take content from concept through publication without a production team.
• Ability to produce reactive content within hours without sacrificing quality.
• Strong visual and creative judgment across lo-fi, editorial, and designed content.
• Deep familiarity with pop culture and food culture.
• Strong instinct for when a brand should participate in cultural conversations.
• Experience with creators and influencers, social SEO, or PR-driven creator amplification is preferred.

Pay

Base pay depends on the candidate's permanent work location:

• CA, NY, CT and NJ: $104,000-$109,500 USD
• WA: $99,000-$104,500 USD
• OR, DE, ME, MA, NH, RI, VT, DC, PA, VA, CO, TX, IL and HI: $95,000-$100,000 USD
• All other states: $86,000-$91,000 USD

The role is also eligible for a new-hire equity grant and annual equity refresh grants. Instacart describes its compensation as highly market-competitive.

Benefits

Instacart’s Flex First approach allows employees to choose where they work best while staying connected through regular in-person events.