Social Media Producer

Posted via SalaryGuide — the career platform built for marketers. Instacart is hiring a remote Social Content Producer to help shape what the brand looks, sounds, and feels like across social media. The role calls for someone who understands platform-native content, moves quickly when culture creates an opportunity, and can take work from concept to publish. State-specific base pay bands run from $86,000-$91,000 up to $104,000-$109,500. Check the relevant compensation benchmarks on SalaryGuide before applying to see how your location's range compares with similar social and content roles. You can also review the job and company breakdown and tailor your resume to this exact JD. SalaryGuide features jobs sourced from real hiring teams - no recruiter posts, third-party boards, duplicates, or stale reposts. Role SnapshotOriginal title: Social Content ProducerCompany: InstacartLocation: United States - RemoteWorkplace approach: Flex FirstBase pay: Location-dependent, from $86,000-$91,000 to $104,000-$109,500 USD annually Company OverviewInstacart helps customers access groceries and household goods while providing flexible earning opportunities for Personal Shoppers. The company’s mission is to give people access to the food they love and more time to enjoy it together. About the RoleThis role will help Instacart earn a stronger place in people’s social feeds by creating timely, platform-native work grounded in grocery, food, and pop culture. The producer will help define the brand’s social presence and build a content operation capable of moving quickly and producing at scale. ResponsibilitiesBuild a repeatable, fast-moving social content engine that resonates with audiences and strengthens the brand.Help define how Instacart looks, sounds, and feels on social media.Create a signature social franchise, format, or cultural moment for the brand.Develop a network of freelance creators, production partners, and agencies to expand production capacity.Build a strong reactive-content capability that delivers timely, on-brand work around relevant cultural moments. QualificationsPortfolio demonstrating an understanding of strong platform-native creative work.Hands-on editing skills using CapCut and native platform tools.Ability to take content from concept through publication without a production team.Ability to produce reactive content within hours without sacrificing quality.Strong visual and creative judgment across lo-fi, editorial, and designed content.Deep familiarity with pop culture and food culture.Strong instinct for when a brand should participate in cultural conversations.Experience with creators and influencers, social SEO, or PR-driven creator amplification is preferred. Compensation and BenefitsBase pay depends on the candidate's permanent work location:CA, NY, CT and NJ: $104,000-$109,500 USDWA: $99,000-$104,500 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL and HI: $95,000-$100,000 USDAll other states: $86,000-$91,000 USD The role is also eligible for a new-hire equity grant and annual equity refresh grants. Instacart describes its compensation and benefits as highly market-competitive.Instacart’s Flex First approach allows employees to choose where they work best while staying connected through regular in-person events. Apply Through SalaryGuideOpen the full role on SalaryGuide to review the location-specific compensation, role context, and company breakdown. You can also tailor your resume directly to the requirements before applying.