Social Media Producer

Essential Duties and Responsibilities

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, X, Instagram and other social media platforms
• Reviews copy and corrects errors in content, grammar, and punctuation
• Builds and reinforces brand recognition and drives viewers to television
• Determines story emphasis, length, and format
• Researches and analyzes background information related to news stories
• Gathers information through research, interviews, experience, or attendance at events
• Checks reference materials for relevant facts
• Sets up and operates equipment to shoot and edit content for on-air and digital platforms
• Produces reports for all platforms
• Ensures content meets journalistic integrity and production quality standards
• Writes stories for the web and other digital platforms
• Creates short videos, graphics, and other original content for social media engagement
• Finds new ways to use social media and website to engage with viewers

Requirements & Skills

• Successful completion of a Pre-employment criminal background check and Motor Vehicle Report
• Valid driver’s license
• Bachelor’s degree
• Passionate team player and motivated self-starter with strong oral and written communication skills
• Working knowledge of Microsoft Office products
• Expert understanding of Facebook, X, Instagram, Snapchat and other social media sites
• Experience using content management software
• Knowledge of Google Analytics, CrowdTangle and other social monitoring platforms

Physical Demands & Work Environment

• Sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions
• Work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions
• Lift, set up and operate equipment weighing up to 50 pounds