Social Media Marketing Assistant (Student/Work Study)

Responsibilities

• Participate in brainstorming sessions for content across various social media platforms, with a heavy focus on short-form videos and TikTok.
• Create videos to portray UM-Flint's brand in a positive light.
• Create content for UM-Flint's official social media channels.
• Collaborate with the social media specialist and photographer/videographer on content creation.
• Monitor competitors and peers for trends.
• Understand the role of photography, graphics, and videography in social media engagement and content creation.
• Be aware of social media trends and issues of note in platforms (mainly TikTok).
• Brainstorm ways we can incorporate those themes in our social media.
• Aid in reviewing campus partner social media channels and identifying opportunities to collaborate and amplify news, activities, and events.

Event Coverage & Schedule Flexibility

• Attend major campus events to capture photo and video content for social media.
• Assist with live or real-time content coverage such as Instagram Stories, short-form video, and behind-the-scenes content.
• Support content coverage at major events, including: Move-In Day, Commencement ceremonies, Campus open houses, Student life events and campus programming.

Required Qualifications

• UM-Flint sophomores, juniors or seniors with strong interests and skills in marketing, content creation, public relations and/or social media.
• An inherent curiosity in researching emerging social media trends and evaluating their potential use at UM-Flint.

Desired Qualifications

• Strong written and verbal communication skills, with an eye for detail and creativity.
• Proficiency in using social media platforms and content management systems.
• A basic understanding of digital marketing principles and practices.
• The ability to work independently and collaboratively in a team environment.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with video editing tools (both in-app and dedicated applications like Adobe Premiere) is preferred.
• Demonstrate reliability and flexibility to assist during high-impact university events when coverage is needed.
• Being comfortable interacting with students, staff and event attendees when capturing content.