Marketing and Communications, Digital Marketing and Social Media - Student Assistant

About the role

This position is ideal for a creative and motivated student who is passionate about content creation, covering events, networking to develop campus partnerships, and increasing the engagement and following of CSUSB’s digital footprint.

Responsibilities

• Assist in creating engaging, branded, digital content, including graphics, short videos, and written copy for CSUSB’s official social media channels.
• Conduct brief interviews with students, faculty, and event attendees to create compelling content.
• Affiliate with scheduling, publishing, and monitoring social media content across various platforms (Instagram, Threads, X, Facebook, LinkedIn, TikTok, etc.).
• Respond to comments and messages in alignment with CSUSB’s communication standards.
• Capture and post real-time social media content during university events, including photos, videos, and live updates.
• Collaborate with team members to brainstorm creative strategies for brand awareness and engagement.
• Explore emerging digital marketing trends and best practices.
• Affiliate with tracking and reporting key performance metrics for digital marketing campaigns.
• Organize and maintain digital content libraries, including images, videos, graphics, templates, and department software tools.
• Affiliate with email marketing, website updates, and other digital communication initiatives as needed.
• Affiliate with coordinating social media takeovers and live-streaming efforts.
• Ensuring inventory list and check-in/check out list is up to date on a weekly basis.
• Affiliate with crisis communication as needed.

Requirements

• Ability to learn and perform assigned work; follow oral instructions; work cooperatively with faculty, staff, and other students; communicate effectively with all levels; and read and write English at a level appropriate to the position.
• Maintain a 2.0 GPA or greater per semester and cumulative.
• Students must be enrolled in at least halftime units at CSUSB (6 units undergraduate; 3 units graduate).
• International students must have full-time enrollment at CSUSB. (12 units undergraduate; 6 units graduate).
• Eligible to work in the United States.

Qualifications

• Admission or registration as a CSU student.
• Basic experience using social media platforms for professional or organizational purposes.
• Familiarity with graphic design tools (Canva, CapCut, Adobe Creative Suite).
• Knowledge of video editing software (CapCut, Adobe Premiere, or iMovie) is a plus.
• Strong writing and communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Currently enrolled at CSUSB with a major or strong interest in Marketing, Communications, Graphic Design, Digital Media, or a related field.