Marketing and Communications Student Assistant

About the Role

The Marketing and Social Media Assistant provides comprehensive digital communication and content creation support for the Athens Veterinary Diagnostic Laboratory. This role involves social media management, which includes brainstorming content, maintaining a content calendar, drafting copy, and monitoring audience engagement. Additionally, the assistant focuses on marketing content creation, which involves producing short-form videos, promotional flyers, annual newsletters, and digital display assets. Working collaboratively with laboratory faculty and staff, the individual ensures all materials strictly align with the University of Georgia and College of Veterinary Medicine branding and style guidelines, while also assisting with special projects, outreach, and administrative tasks as assigned.

Responsibilities

Content Planning and Social Media Support (45% of time)

• Assist in developing content ideas for the Athens Veterinary Diagnostic Laboratory’s social media and digital communication efforts.
• Develop and maintain a content calendar to support regular communication about laboratory services, employees, activities, accomplishments, and other topics of interest.
• Draft social media copy and develop accompanying graphics, photographs, and short-form video content.
• Identify opportunities to highlight laboratory services, new or existing tests, interesting cases, employees, events, and other relevant topics.
• Coordinate completed content with the CVM Marketing and Communications team for review, approval, scheduling, and publication.
• Assist with reviewing social media engagement and identifying content topics or formats that resonate with audiences.

Marketing and Communications Content Creation (45% of time)

• Create promotional materials such as flyers, digital graphics, advertisements, and other communication materials.
• Develop the Diagnostic Laboratory’s annual newsletter and other periodic communications.
• Develop articles, announcements, and informational content for CVM communication platforms and hospital digital displays.
• Develop short-form videos, photographs, graphics, and written content for use across appropriate communication channels.
• Collaborate with Diagnostic Laboratory faculty and staff to gather information, photographs, and other materials needed for content development.
• Ensure materials follow University of Georgia and College of Veterinary Medicine branding, style, and communication guidelines.

Other Duties As Assigned (10% of time)