Marketing/Communications Student Assistant

About the role

The Marketing/Communications Student Assistant will work closely with the Director of External Affairs at the School of Public Affairs and Administration (SPAA). This versatile role involves supporting marketing, communications, alumni engagement, and administrative tasks for the SPAA’s academic and professional development programs, including the KU Public Management Center (PMC). The ideal candidate will gain hands-on experience creating written, visual, and video content, designing promotional materials, supporting social media/digital board marketing, reviewing basic social media and web analytics, and using customer relationship management (CRM) tools, while also developing the organizational skills needed to support a small team managing communications across multiple degree and professional development programs. Anticipated start date: Sunday November 1, 2026.

Responsibilities

• 50% - Content Creation and Management: Create and draft content for newsletters, social media, office digital board, and website news stories. Assist with short-form video content (event coverage, program promotion, testimonials) for social and web use. Assist with logging content in the SPAA/PMC content tracking system. Assist with distributing content to external partners of SPAA/PMC as identified by the Director of External Affairs. Develop and execute marketing communications strategies outlined by the Director of External Affairs and SPAA/PMC strategic plans.
• 25% - Design Promotional Materials: Design flyers, programs, graphics for social media, and other event materials.
• 10% - Marketing and Communications Analytics Support: Pull and summarize social media and website analytics on a regular basis to help inform content decisions. Assist in tracking performance of marketing campaigns and channels across SPAA/PMC.
• 10% - CRM & Project/Task Management: Maintain and update communications/contacts in HubSpot CRM. Maintain and update tasks and project management in Microsoft Planner.
• 5% - Other Marketing and communications duties as assigned.

Requirements

• Demonstrated experience with social media platforms, including Facebook, LinkedIn, and Instagram, as indicated in application materials.
• Intermediate-level proficiency with Microsoft Word and Adobe Creative Cloud suite, or Canva, as indicated in application materials.
• Demonstrated ability to communicate effectively as evidenced by cover letter, application, and resume.