Marketing Student Assistant (Communications & Public Relations)

About the role

Under the supervision of Assistant Coordinator—Marketing (Communications and Outreach), the Marketing Student Assistant addresses the needs of the Public Relations, Communications, and Marketing Department and ASI programs and services in researching, implementing, and developing guidelines and procedures for marketing and communications of the ASI brand and events. This position is responsible for coordinating production and distribution of promotional materials and requests, drafting and editing content, administering ASI's social media marketing strategy, developing strategies to increase participation in sponsored activities and programs, and representing the ASI brand across ASI social media platforms and at events as needed. This position is based at the Cal Poly in San Luis Obispo, CA. Employment with this organization is of an "at will" nature, meaning the employee may resign at any time and ASI may discharge the employee at any time with or without cause.

Responsibilities

• Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
• Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
• Generate creative, original content and assist with management of ASI's social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
• Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
• Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
• Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
• Coordinate and/or assist with promotions of ASI programs and services.
• Gather and organize content for graphic requests and communication plans.
• Distribute