Marketing and Communications Social Media Student Assistant

About the role

The Marketing and Communications Social Media Student Assistant has a passion for social media like no other. This role is responsible for producing and implementing successful multimedia storytelling campaigns, developing engaging and timely original content, and creating and executing effective social media and communication campaigns. The student assistant will work closely with marketing, recruitment, leadership, and partners to tell captivating multimedia stories that enhance the University of La Verne’s reputation and visibility online. The assistant is encouraged to propose new ideas and concepts to push La Verne’s social‑media identity into a new era.

Responsibilities

• Produce and implement multimedia storytelling campaigns.
• Develop engaging and timely original content for social platforms.
• Create and execute effective social media and communication campaigns.
• Collaborate with marketing, recruitment, leadership, and external partners to craft compelling multimedia stories.
• Enhance the University of La Verne’s reputation and online visibility.
• Propose innovative ideas and concepts for social‑media content to advance the university’s social‑media identity.

Minimum Qualifications

• Bachelor’s degree in progress in communications and marketing.
• Proficient with social‑media marketing platforms such as Facebook, Instagram, LinkedIn, and X.
• Experience using Adobe Photoshop, InDesign, Canva, or other graphic‑design/multimedia production software.
• Excellent verbal and written communication skills.
• Knowledge of Microsoft Office Suite, Office 365, Google Apps, and similar cloud‑based platforms.
• Ability to take initiative and work independently.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Must be a current University of La Verne student.

Preferred Qualifications

• Knowledge of video editing, videography, and/or photography, and/or graphic/web design, especially within the context of social media.
• Experience with social‑media planning tools such as Hootsuite, Buffer, and AgoraPulse.