Social Media Student Assistant

Proposed minimum salary: $13.00 hourly. Location: College Station, Texas. Open only to current Texas A&M University students.

About the role

Under the supervision of the Social Media Coordinator, the Social Media Student Assistant will support Texas A&M AgriLife’s social media efforts with the development of high-quality, brand-aligned content. This role is hands-on and highly creative, with a strong focus on capturing photo/video assets, editing for multiple platforms, and generating content ideas.

Responsibilities

• Content Creation & Production:
  • Capture photos and videos at events and around campus to support multi-platform storytelling.
  • Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios.
  • Maintain an organized archive of raw footage, edited files, and project assets.
• Content Development & Ideation:
  • Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories.
  • Build draft content outlines, storyboard simple shoots, and propose execution plans.
  • Support implementation of recurring content series, seasonal content, and event coverage.
• Trend Research & Application:
  • Monitor platform trends, emerging formats, and best practices.
  • Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences.
  • Recommend adaptable trend concepts and create test content when approved.
• Publishing Support:
  • Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements.
  • Assist in publishing day-of content, live coverage, or quick-turn stories as needed.
  • Follow guidelines for tone, imagery, and representation across all AgriLife units.
• Additional Projects:
  • Complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model.
  • Projects may be implemented in real-world applications, providing portfolio-ready work.

Requirements

• Current undergraduate or graduate student at Texas A&M University.

Skills

• Strong writing, editing, and proofreading skills.
• Familiarity with major social media platforms and basic analytics tools.
• Ability to balance multiple projects and meet deadlines.
• Professional verbal and interpersonal communication skills.
• Ability to work cooperatively with others.
• Self-starter attitude, able to activate content ideas both as instructed and independently.

Preferred Qualifications

• Coursework or experience in communications, journalism, marketing, or related fields.
• Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
• Experience on social media platforms or a strong understanding of how various platforms work.
• Understanding of AP style and accessibility best practices.
• Demonstrated creativity and an eye for visual storytelling.
• Comfortable on camera and adept at collecting and editing photos and videos.

Work Expectations

• Availability to cover occasional on-campus events.
• Reliable communication through phone, email, or other team platforms.
• Commitment to learning platform best practices and contributing to a positive team workflow.

Pay

$13/hour