Social Media Marketing Assistant (Student/Work Study)

Job Summary

The Office of Marketing and Communications seeks a motivated and creative student worker to join our team. The position will provide first-hand experience in social media content strategy, management, development and production.

Responsibilities

• Participate in brainstorming sessions for content across various social media platforms, with a heavy focus on short-form videos and TikTok.
• Create videos to portray UM-Flint's brand in a positive light.
• Create content for UM-Flint's official social media channels.
• Collaborate with the social media specialist and photographer/videographer on content creation.
• Write captions for social media posts that are appropriate to our audience and platform.
• Monitor competitors and peers for trends.
• Understand the role of photography, graphics and videography in social media engagement and content creation.
• Brainstorm ways we can incorporate trending themes in our social media.
• Affiliate with reviewing campus partner social media channels and identifying opportunities to collaborate and amplify news, activities, and events.
• Attend major campus events to capture photo and video content for social media.
• Assist with live or real-time content coverage such as Instagram Stories, short-form video, and behind-the-scenes content.
• Support content coverage at major events, including: Move-In Day, Commencement ceremonies, Campus open houses, Student life events and campus programming.

Required Qualifications

• UM-Flint sophomores, juniors or seniors with strong interests and skills in marketing, content creation, public relations and/or social media.
• An inherent curiosity in researching emerging social media trends and evaluating their potential use at UM-Flint.

Desired Qualifications

• Strong written and verbal communication skills, with an eye for detail and creativity.
• Proficiency in using social media platforms and content management systems.
• A basic understanding of digital marketing principles and practices.
• The ability to work independently and collaboratively in a team environment.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with video editing tools (both in-app and dedicated applications like Adobe Premiere) is preferred.
• Demonstrate reliability and flexibility to assist during high-impact university events when coverage is needed.
• Being comfortable interacting with students, staff and event attendees when capturing content.

Modes of Work

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Work Schedule

Part-time, flexible hours to accommodate the student's academic schedule. Approximately 10-15 hours per week.

Additional Information

• This position is eligible for internship credit for juniors and seniors enrolled in ART 398 ? Internship in Art. The internship must be approved by both their Academic Advisor and CASE's Internship Program Manager.