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Social Media Marketing Assistant (Student/Work Study)

TalentAlly · Flint, MI · 1 mo ago
EducationPart-time

Student Social Media Assistant position within the Office of Marketing and Communications, offering hands-on experience in social media strategy, content creation, and campaign management.

About the role

The selected candidate will collaborate with the office’s social media specialist on both long-term projects (e.g., campaign strategy) and short-term tasks (e.g., monitoring analytics). Ideal applicants are avid, sophisticated users of Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok, with a strong interest in marketing, content creation, public relations, or social media.

Responsibilities

  • Participate in brainstorming sessions for content across various social media platforms, with a heavy focus on short-form videos and TikTok.
  • Produce videos that portray UM-Flint’s brand in a positive light.
  • Create content for UM-Flint’s official social media channels.
  • Collaborate with the social media specialist and photographer/videographer on content creation.
  • Write captions for social media posts tailored to the audience and platform.
  • Monitor competitors and peers for trends.
  • Understand the role of photography, graphics, and videography in social media engagement and content creation.
  • Keep an eye on social media trends (primarily TikTok) and brainstorm ways to incorporate them into UM-Flint’s content.
  • Assist with reviewing campus partner social media channels to identify collaboration and amplification opportunities.
  • Attend major campus events to capture photo and video content for social media.
  • Assist with live or real-time content coverage, such as Instagram Stories, short-form video, and behind-the-scenes content.
  • Support content coverage at major events, including:
    • Move-In Day
    • Commencement ceremonies
    • Campus open houses
    • Student life events and campus programming
    • Signature university events (e.g., Giving Blueday, Giving Tuesday, MLK Day, Fall Welcome Back, Homecoming, sporting events, Late Night Breakfast)

Requirements

  • Must be a UM-Flint sophomore, junior, or senior.
  • Strong interest and skills in marketing, content creation, public relations, and/or social media.
  • Inherent curiosity in researching emerging social media trends and evaluating their potential use at UM-Flint.

Qualifications

  • Strong written and verbal communication skills, with an eye for detail and creativity.
  • Proficiency in using social media platforms and content management systems.
  • Basic understanding of digital marketing principles and practices.
  • Ability to work independently and collaboratively in a team environment.
  • Strong organizational skills and the ability to manage multiple tasks and deadlines.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Familiarity with video editing tools (both in-app and dedicated applications like Adobe Premiere) is preferred.
  • Reliability and flexibility to assist during high-impact university events when coverage is needed.
  • Comfortable interacting with students, staff, and event attendees when capturing content.

Schedule

Part-time, flexible hours to accommodate the student’s academic schedule. Approximately 10–15 hours per week.

Modes of Work

Hybrid: work may be performed both onsite and offsite, with an expected recurring onsite presence. Occasional onsite work may be required based on unit leadership or job requirements.

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