Social Media Manager – Wellness Spa

About the role

This role offers an exciting opportunity for a creative and strategic Social Media Manager to elevate the digital presence of a clinically grounded wellness spa in Houston. The position focuses on developing and executing social media strategies that communicate the brand’s unique blend of science and holistic care, attract new clients, and foster engagement with existing clientele.

The ideal candidate will have a passion for wellness, a keen eye for visual storytelling, and the ability to translate complex clinical offerings into accessible, compelling content. This is a hybrid role based in Houston, with flexibility for candidates willing to travel as needed.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms such as Instagram, Facebook, and TikTok to increase brand awareness and client engagement.
• Create, curate, and schedule high-quality content that reflects the spa’s clinical expertise and wellness philosophy.
• Collaborate with the leadership team to ensure messaging aligns with the brand’s values and service offerings.
• Monitor, analyze, and report on social media performance metrics, adjusting strategies to optimize reach and engagement.
• Engage with the online community, responding to comments and messages in a timely and professional manner.
• Coordinate with photographers, videographers, and designers to produce visually compelling assets.
• Stay current with industry trends, platform updates, and best practices in wellness and aesthetics marketing.

Requirements

• Proven experience managing social media for wellness, healthcare, or aesthetics brands.
• Strong understanding of content creation, digital marketing, and brand storytelling.
• Proficiency with social media management tools (e.g., Hootsuite, Later, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with attention to detail and brand voice consistency.
• Ability to translate clinical and technical information into engaging, consumer-friendly content.
• Experience with visual content production, including basic photo and video editing.
• Hybrid availability in Houston; willingness to travel for on-site content creation as needed.
• Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.

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