Social Media Manager

Responsibilities

• Define and evolve channel strategies and content pillars to support broader marketing priorities.
• Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments.
• Ensure consistent brand voice and compliance with brand and health claims guidelines.
• Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.
• Create and publish platform-native content optimized for short-form video, hooks, and trends.
• Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.
• Cover brand events and activations in real time with stories, short-form video, live posting, and recap content.
• Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.
• Grow the brand's owned audience across platforms through consistent, high-quality content and engagement.
• Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations.
• Maintain an early warning system for anything that could affect brand reputation.
• Identify and nurture UGC and brand advocates, incorporating the best content into the mix.
• Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand.
• Analyze performance and platform insights to inform content decisions and strategy.
• Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand.
• Partner with Analytics to uncover insights and share social learnings across the team.
• Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content.
• Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches.

Requirements

• 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG.
• Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video.
• Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone.
• A track record of growing an owned social audience and driving real engagement, not just follower counts.
• Experience covering events and activations in real time.
• Strong communication and organizational skills for coordinating across multiple teams.
• Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred.

Nice to Have

• Familiarity with the compliance realities of health and wellness content is a plus.