Social Media Manager

About the role

The Social Media Manager will co-own the execution of our social media strategy, focusing on employer brand and driving growth in our brand presence, talent attraction, and community engagement.

Responsibilities

• Drive our employer brand social strategy and support our broader social media strategy across LinkedIn, YouTube, and Glassdoor.
• Continuously review and provide expert recommendations to ensure strategy remains aligned with business objectives.
• Manage and execute a comprehensive social media editorial calendar, including writing, scheduling, and measuring copy and content.
• Partner effectively with key stakeholders across the employee population and especially the People and Marketing teams to ensure a cohesive and integrated social media presence with high-quality content that supports broader company initiatives.
• Partner with and manage external creative agencies, designers, and vendors to guide the development of high-impact social media assets, ensuring all deliverables align with brand guidelines, budgets, and timelines.
• Orchestrate and grow our employer brand advocacy program, creating social toolkits and materials that empower our team members to amplify their voices to help us recruit and retain top talent.
• Monitor, analyze, and report on key performance metrics across all social channels, using data-driven insights to continuously optimize for reach, engagement, and growth.
• Ensure all social content reflects the company's branding, positioning, and messaging.
• Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.

Requirements

• 5+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
• Experience in corporate communications with an understanding of internal communications practices is important.
• Demonstrated experience utilizing AI-powered tools for social media content development, management, and performance analysis (e.g., AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis).
• Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
• Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
• Proficiency in social media management and analytics tools (e.g., Okto, Adobe Analytics) and the ability to translate data into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative spirit and the ability to build strong relationships with internal stakeholders.
• A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.

Qualifications

• Base Salary Range: $91,000 USD - $130,000 USD

Benefits

We offer a competitive benefits package including health insurance, retirement plans, paid time off, and more. Our goal is to support your well-being and help you achieve a healthy work-life balance.

Schedule

This position is full-time and based in our headquarters in San Francisco, CA. Remote work is not currently available.

Skills

Our ideal candidate will possess a combination of creativity, strategic thinking, and data-driven insights to excel in this role. They should also have excellent collaboration and relationship-building skills to work effectively with various stakeholders.

Benefits

We offer a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. Our goal is to support your well-being and help you achieve a healthy work-life balance.