Social Media Manager

Responsibilities

• Support marketing team in campaign set-up across Facebook, TikTok, Pinterest, Snapchat etc
• Carry out basic optimization practices and daily checks
• Support A/B testing and present results back to the team
• Support with weekly and monthly analysis in preparation of client update meetings and calls
• Analyze and use conversion tracking data to further optimize and develop campaigns
• Be the paid social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Media planning based on client briefs
• Manage, implement, track/report and optimize digital marketing content and campaigns across social media
• Research audience preferences and discover current trends
• Create engaging texts, images, and video contents
• Design posts to sustain curiosity and create buzz around new events and projects

Qualifications

• 5+ years of social media/production experience, including both original creatives concepting and executing a creative brief
• Bachelor’s Degree in Marketing, Business, or related field preferred
• 3+ years of experience working in a paid social media role or relevant field
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Able to handle multiple projects and prioritize responsibilities
• High level of accuracy and attention to detail
• Excellent attention to detail, especially when employing individual processes and procedures
• A confident and clear communicator, able to quickly build excellent working relationships with internal and external stakeholders