Social Media Manager

About the team

This Old House (part of Roku) is hiring a Social Media Manager to lead the day-to-day execution and growth of our social media presence across platforms.

Responsibilities

• Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms
• Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms
• Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts
• Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization
• Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities
• Capture social-first content opportunities during production days, both with and without talent, in collaboration with production teams
• Optimize content for each platform based on format, trends, and performance insights
• Support promotion of affiliate and commerce content across social channels
• Partner with marketing on paid social campaigns, including boosting and performance optimization
• Align organic and paid efforts to maximize reach, engagement, and traffic
• Monitor comments, DMs, and audience engagement, and support day-to-day community management
• Track and report on key social metrics including growth, engagement, video performance, and traffic
• Use data and insights to continuously refine content and improve performance
• Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming

Requirements

• 5+ years of experience in social media marketing, content creation, or digital media
• A strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
• Experience working in content-driven environments, ideally within media, entertainment, or production
• Experience supporting social campaigns, including working with content partners or influencers
• Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
• Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
• Data-driven mindset with experience using analytics to inform decisions and optimize performance
• Familiarity with paid social, including ad setup, execution, and basic optimization
• Strong communication skills with a clear, concise writing style
• A high level of judgment, attention to detail, and understanding of social media best practices and ethics
• A self-starter who can independently manage priorities while proactively identifying new opportunities
• A collaborative, positive team player who works effectively across functions
• Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms

Qualifications

• Bachelor’s degree or equivalent experience

Skills

• Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
• Experience working in content-driven environments, ideally within media, entertainment, or production
• Experience supporting social campaigns, including working with content partners or influencers
• Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
• Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
• Data-driven mindset with experience using analytics to inform decisions and optimize performance
• Familiarity with paid social, including ad setup, execution, and basic optimization
• Strong communication skills with a clear, concise writing style
• A high level of judgment, attention to detail, and understanding of social media best practices and ethics
• A self-starter who can independently manage priorities while proactively identifying new opportunities
• Collaborative, positive team player who works effectively across functions
• Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

Pay

The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location.

Schedule

This role will be in office Monday - Thursday with the option to work from home on Friday.