Social Media Manager

About the role

The Social Media Manager plays a key role in strengthening Lighthouse Credit Union’s brand through strategic storytelling, audience engagement, and data-driven social media initiatives.

Responsibilities

• Develops, owns, and executes comprehensive social media strategies, platform playbooks, and content calendars aligned with organizational goals, brand priorities, and audience engagement objectives while establishing KPIs, processes, and performance benchmarks.
• Leads platform-level strategy across key social channels including LinkedIn, Facebook, Instagram, etc. and emerging platforms by defining each platform’s role, audience approach, content strategy, and purpose to ensure differentiated and intentional execution.
• Maintains expertise in social media trends, platform updates, cultural moments, emerging technologies, and community engagement opportunities, proactively identifying and implementing innovative ideas that strengthen brand presence and audience growth.
• Demonstrates a deep understanding of paid social strategy, platforms, audience targeting, and performance metrics to provide informed recommendations and influence decisions that strengthen campaign effectiveness, audience growth, and overall business outcomes.
• Captures and creates original content through photography and video at events, branch locations, sponsorship activations, community initiatives, and organizational activities.
• Leads community management efforts by monitoring real-time engagement, responding thoughtfully and appropriately to audience interactions.
• Maintains social media governance, policies, and operational processes within a regulated environment while ensuring compliance with organizational and industry standards.
• Identifies, evaluates, and cultivates relationships with relevant influencers, brand advocates, and community partners to expand audience reach and amplify content.
• Manages end-to-end influencer engagement activities including outreach, partnership development, content coordination, campaign execution, performance tracking, and ongoing relationship management to ensure alignment with brand goals and marketing objectives.

Requirements

• BS or BA in PR, communications, marketing, or related field.
• 5+ years of experience in social media management with a strong focus on organic social and knowledge of paid social.
• Agency or in-house experience preferred.
• Demonstrated experience owning and executing platform-level social strategies, with an understanding of how different platforms serve different roles within a broader marketing ecosystem.
• Strong understanding of social content and storytelling, with the ability to translate brand and content frameworks into platform-native social execution.
• Experience partnering cross-functionally with content, creative, media, digital, and analytics teams.
• Strong writing, editing, and communication skills, with attention to detail and ability to adapt tone for different audiences and platforms.
• Experience managing social media calendars, publishing workflows, and community engagement in a fast-paced environment.
• Familiarity with social media tools and platforms (e.g. Meltwater, Hootsuite, etc. tools) and comfort navigating platform updates and changes.
• Highly organized, proactive, and comfortable working out in the community and cross-functionally across the organization.
• Curiosity and awareness of emerging trends across social platforms, content formats, and digital behavior, with a desire to continuously test and learn.
• Work experience in Financial Services is a plus.

Qualifications

• Ability to think strategically and develop measurable plans that support the company’s business objectives.
• Superior organizational, analytical, problem-solving, project and time management skills.
• Ability to effectively prioritize, manage change, and meet deadlines while delivering high quality work and communicate effectively.
• Ability to successfully navigate a highly complex, matrixed, and collaborative business environment.
• Thorough proficiency in core project management software (e.g. Microsoft Word, Excel and PPT, project and content management tools) as well as content creation and editing programs (e.g. Canva).
• Willingness to adopt and leverage emerging technologies, including artificial intelligence (AI) tools, to enhance content development, streamline workflows, improve audience insights, increase operational efficiency, and support innovation across social media and marketing initiatives.
• Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.
• Ability to interact effectively with peers and leaders at all levels of the organization and serve as a brand ambassador.

Skills

• Strategic thinking and plan development.
• Written and visual storytelling.
• Self-starter with initiative.
• Results-oriented with ability to deliver impactful results.
• Organizational, analytical, problem-solving, project and time management skills.
• Effective prioritization, change management, and deadline delivery.
• Collaboration and cross-functional teamwork.
• Content creation and editing.
• Community management and engagement.
• Writing, editing, and communication.
• Project management software proficiency.
• Emerging technology adoption and AI tool utilization.
• Relationship building and diplomacy.
• Interpersonal awareness and skills.
• Adaptability and change management.
• Leadership and team management.
• Accountability and personal ownership.
• Change and learning embrace.
• Critical and creative thinking.
• Personal and professional development.
• Leadership competencies.

Benefits

Back Office Benefits That Work for You

• Student Loan & Tuition Assistance – Whether you're paying off debt, this benefit can help you manage financial stress and pursue your education goals.
• Flexible Work Arrangement – The Social Media Manager works in a hybrid schedule, allowing for a balance between remote and in-office work, which supports individual success and organizational needs.
• Travel Requirements – While travel is required for events, content creation, and other business needs, the majority of events will take place in NH, ME, and MA, making it convenient for those within driving distance.

Pay

Competitive compensation package with a market-competitive salary and benefits package.

Schedule

The Social Media Manager works in a hybrid schedule, combining remote and in-office work to support individual success and organizational needs.