Social Media Manager

About the Role

The Social Media Manager will lead the day-to-day execution of SERHANT.'s social media strategy across its West Coast and western expansion markets. Based in the Los Angeles office, this person will serve as an embedded social media partner to regional brokerage leadership and agents while remaining closely connected to SERHANT.'s centralized content team. While the role will be primarily focused on a defined segment of SERHANT.'s regional markets, this person may also be pulled into other areas of the broader social ecosystem as business priorities, campaigns, launches, and content needs evolve. Reporting to the Director of Integrated Marketing, the Social Media Manager will work closely with the Content Marketing Manager and Content Publishing & Distribution Lead to develop market-relevant content, support agents, execute original short-form programming, and ensure content moves efficiently from concept through publication. This is a hybrid strategy, production, and publishing role for someone who can identify a strong story, turn it into social-first content, and carry it through distribution. The ideal candidate has sharp editorial instincts, understands short-form video, is comfortable working directly with real estate agents and brokerage leaders, and can operate independently across multiple markets while maintaining alignment with SERHANT.'s broader brand standards and content strategy.

Responsibilities

• Regional Strategy and Editorial Planning
  • Develop and execute social media strategies for SERHANT.'s West Coast and western expansion markets, translating national campaigns and company initiatives into locally relevant content.
  • Build an editorial presence that reflects each market's agents, listings, neighborhoods, culture, business priorities, and expansion opportunities.
  • Partner with the Content Marketing Manager on editorial planning, original content development, testing, optimization, and market-level storytelling as regional priorities evolve.
  • Support broader SERHANT. social ecosystem needs as required, contributing to cross-market campaigns, launches, publishing priorities, and content initiatives beyond the primary regional focus.
• Social Originals and Short-Form Production
  • Develop recurring social-first concepts and original series featuring agents, listings, neighborhoods, market insights, brokerage stories, and regional expansion moments.
  • Plan, shoot, interview, and edit short-form video for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and other relevant platforms.
  • Produce timely fast-turn content around announcements, recruiting, office culture, events, trends, and local opportunities, collaborating with SERHANT. Studios when additional production support is needed.
• Agent and Brokerage Support
  • Serve as the primary social media partner for agents and brokerage leaders across assigned western markets, helping identify stories, develop concepts, prepare for shoots, and strengthen on-camera content.
  • Support agent branding, listing promotion, recruiting, events, and brokerage initiatives by coordinating shoot logistics, assets, interview questions, timelines, and publishing expectations.
  • Educate agents and stakeholders on social media best practices, platform opportunities, and SERHANT. content programs while building support systems that can scale into new markets.
• Publishing and Distribution
  • Prepare, schedule, QA, and publish content across assigned SERHANT. regional and corporate channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate.
  • Maintain regional publishing calendars and content pipelines within established team systems, coordinating with the Content Publishing & Distribution Lead on standards, workflow visibility, and distribution practices.
  • Monitor scheduled and published content for errors, performance signals, emerging opportunities, and moments that warrant broader amplification across SERHANT.'s national network.
• Performance and Market Optimization
  • Monitor regional content performance and translate results into actionable recommendations for future concepts, series, agent programming, publishing times, and distribution approaches.
  • Test hooks, formats, topics, captions, pacing, and channel strategy, identifying high-performing content with potential for broader distribution or paid amplification.
  • Share recurring market-level insights with the Content Marketing Manager and broader social team to strengthen local relevance and overall content effectiveness.
• Community and Regional Presence
  • Monitor relevant conversations, trends, engagement, and cultural moments across supported markets, identifying where SERHANT. can participate authentically.
  • Build relationships with agents, creators, businesses, developers, and local industry voices through thoughtful social engagement and real-time content capture.
  • Maintain an active understanding of the communities the role supports, including brokerage events, property launches, recruiting initiatives, and other regional activations.

The company reserves the right to add or change duties at any time.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Film, or a related field, or equivalent professional experience.
• 4+ years of social media, content production, or content marketing experience, preferably within real estate, luxury, lifestyle, media, or related industries.
• Demonstrated experience developing social-first content strategies and executing short-form video across Instagram, TikTok, YouTube Shorts, LinkedIn, and emerging platforms.
• Strong shooting, editing, interviewing, writing, captioning, and storytelling skills, with the ability to move quickly from idea to published content.
• Experience working directly with talent, executives, agents, creators, or client-facing stakeholders in fast-moving environments.
• Proficiency with editing, scheduling, analytics, and project management tools such as Adobe Creative Suite, CapCut, Canva, Vista Social, native platform analytics, ClickUp, or similar platforms.
• Comfort using AI and automation tools to improve workflows, process efficiency, content ideation, creative development, or production operations, with experience that goes beyond basic chatbot prompting.
• Ability to travel within supported western markets as business needs require.

Skills

• Sharp editorial judgment and strong instincts for what makes a story perform on social platforms.
• Highly organized and self-directed, with the ability to manage shoots, calendars, stakeholders, assets, and deadlines across multiple markets.
• Strong written and verbal communication skills, with confidence working directly with agents, brokerage leaders, and cross-functional marketing partners.
• Creative, resourceful, and comfortable operating independently while maintaining alignment with centralized brand standards and content strategy.
• Data-informed mindset with the ability to translate performance results into practical recommendations and stronger future programming.
• Systems-minded and comfortable identifying opportunities to use AI-enabled workflows, automation, templates, and repeatable processes as SERHANT. expands into new markets.