Social Media Manager
About the role
We are hiring a Social Media Manager to join our Marketing team at Watkins Wellness. This is a manager-level leadership role where you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful.
Responsibilities
- Own social media strategy for multiple brands (Hot Spring, Caldera, and Endless Pools)
- Set direction, prioritize work, and ensure creative excellence
- Manage two direct reports and agency partners
- Support multiple brand stakeholders, balance differing priorities, and navigate approvals
- Guide the development of social-first, platform-native content, including short-form video
- Oversight of social content calendars, workflows, approvals, and quality control
- Maintain accountability for online reputation management and social listening insights
- Contribute to influencer and creator partnerships
- Navigate cross-functional complexity with brand managers, marketing partners, customer care, and leadership
Requirements
- 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
- Proven experience leading social media and online reputation efforts across multiple brands or clients
- A portfolio of social-first work, including short-form video, with personal influence or creation
- Strong understanding of major social media platforms, algorithms, and emerging content trends
- Experience leveraging modern and AI-assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
- Familiarity with social listening, analytics, and reputation management platforms
- Experience working with influencers or creators
- Strong project management skills and comfort collaborating across various departments
Qualifications
- Strong understanding of major social media platforms, algorithms, and emerging content trends
- Experience leveraging modern and AI-assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
- Familiarity with social listening, analytics, and reputation management platforms
- Experience working with influencers or creators
- Strong project management skills and comfort collaborating across various departments
Skills
- Strong understanding of major social media platforms, algorithms, and emerging content trends
- Experience leveraging modern and AI-assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
- Familiarity with social listening, analytics, and reputation management platforms
- Experience working with influencers or creators
- Strong project management skills and comfort collaborating across various departments
Benefits
At Watkins Wellness, we offer a comprehensive benefits package including exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401(k) match, education assistance, and much more. We believe in the importance of work-life balance and safety, and we strive to provide a supportive and inclusive environment for all our employees.
Pay
Hiring Range: $84,100.00 - $132,110.00. Many factors are taken into consideration in determining pay, including education and location.
Schedule
Shift 1 (United States of America)
Company
Watkins Wellness is an equal opportunity employer committed to diversity and inclusion. We strive to employ the most qualified individuals for every position and make employment decisions based on merit. The Company makes employment decisions only based on merit and does not discriminate against any person because of race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.