Social Media Manager

Key Responsibilities

• Define strategic approaches for each social channel, tailoring content and engagement strategies to audience behavior and platform best practices.
• Collaborate closely with brand, marketing, and cross-functional teams to integrate social into larger campaigns and corporate priorities.
• Understand the paid media landscape to advise on when and how to amplify organic content for greater reach and impact.
• Work with partners to identify and prioritize content most likely to engage and grow Main Event’s online communities.
• Manage the social media content calendar and oversee publishing processes to maintain a consistent and compelling presence.
• Use analytics to evaluate performance, extract insights, and adjust strategies to continually improve engagement and impact.
• Monitor social trends, competitor activity, and emerging platform features to keep Main Event’s presence fresh and competitive.
• Work with our partners on community management, ensuring timely and brand-appropriate engagement with followers.
• Define and execute a creator/influencer strategy from micro to macro recommendations.
• Deliver regular performance reports, summarizing key insights, learnings, and recommendations for improving social and creator/influencer marketing outcomes.

Requirements

• Bachelor's degree in marketing or related field
• 3-5 years related experience
• Curiosity and passion for all things social media, arcades, and OOH Entertainment
• Proven track record in driving a successful social media strategy
• Experience using analytics tools to identify trends, communicate insights, and provide recommendations
• Experience with social media scheduling tools
• Basic Adobe Photoshop and Premiere Pro knowledge (or similar tools)
• Familiarity with current and emerging social platforms and trends
• Ability to work quickly and juggle multiple tasks
• Highly motivated with an eagerness to learn
• Collaborative, team-player with strong organizational skills and attention to detail
• Ability to think creatively, strategically, and analytically
• Travel to New Center Openings as needed (5-10%)