Social Media Manager, RYTHM

Responsibilities

• Create content across formats. Shoot and edit short-form video and photography (lo-fi self-produced and event capture), and produce graphics via Photoshop / Canva, for RYTHM and RYTHM Beverage social channels.
• Travel to RYTHM and RYTHM Beverage events to capture and deliver social content in real time, including evenings and weekends.
• Develop and execute a winning social strategy (in concert with the Sr. Social Media Strategist) that drives audience engagement and growth while building the brands.
• Own an ongoing content calendar across all key social channels, in partnership with the broader brand teams.
• Write engaging, channel-appropriate copy that manifests each brand’s voice authentically.
• Continuously monitor performance and translate channel / campaign data into actionable insights; establish social KPIs and produce monthly reports tracking progress.
• Conduct periodic competitive audits and implement new / reactive plans as needed.
• Partner with the Community Manager on community initiatives and the Influencer & Affiliate Manager on creator content.
• Stay current on platform guidelines and cannabis industry restrictions, with an eye toward successful, compliant workarounds by channel.

Qualifications

• 2+ years in social media management, building social followings on Instagram & YouTube and ideally TikTok, Reddit, and Facebook.
• Hands-on content production is required: you can shoot and edit lo-fi photography and short-form video (Edits, CapCut, Premiere, or equivalent) and build graphics in Photoshop and/or Canva.
• You love a fast pace and don’t mind frequent pivots - cannabis is a highly regulated, fluid industry that demands quick thinking, and social media for cannabis is always changing.
• Fluent in social tools - Sprout Social, Meta Business Manager, or similar.
• You write engaging copy that lands the brand voice in a relevant, authentic, channel-appropriate way.
• You organize, prioritize, and manage multiple projects under strict deadlines with a variety of opinionated stakeholders.
• You eat, sleep, and breathe social — trends, world news, pop culture, fandoms.
• You understand cannabis culture, and you know which brands show up authentically on social and which are trying too hard.

Additional Requirements

• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Must possess valid driver’s license.
• Must be a minimum of 21 years of age.
• Must be approved by state badging agency to work in cannabis industry.

Pay

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $70,000—$85,000 USD.