Social Media Manager

Social Strategy & Content Planning

• Collaborate closely on DMB's social strategy across Instagram (Feed, Reels, Stories) and TikTok, developing platform-specific approaches and content plans that drive audience growth, strengthen brand affinity, and keep DMB culturally relevant.
• Build and manage evergreen, campaign, and launch content calendars in partnership with Creative, Influencer, and cross-functional teams.
• Develop ongoing content series and original social-first concepts for campaigns, product launches, evergreen moments, and cultural opportunities.
• Define channel-specific content strategies and continuously optimize performance based on audience behavior, platform trends, and business priorities.
• Monitor the competitive landscape, platform shifts, and emerging trends - and bring proactive recommendations to the Director before being asked.

Content Creation & Production

• Create, capture, edit, and publish engaging content across Instagram and TikTok this is a hands-on production role.
• Shoot content in our in-house studio, on set during campaigns, and in the field at events and activations.
• Edit video and photo content natively for each platform - you know the difference between a TikTok edit and a Reel, and you execute accordingly.
• Write captions, hooks, and on-screen copy in DMB's brand voice with consistency and intention across all formats.
• Develop social-first content plans that support innovation launches, hero campaigns, retailer priorities, and community moments.
• Brief the creative team clearly and proactively - translating social strategy into actionable direction with platform context, format specs, and campaign objectives.
• Identify opportunities to maximize content output through creator partnerships, community activations, events, and existing brand assets.
• Capture or oversee BTS content opportunities during shoots and activations as needed.
• Champion experimentation with new formats, storytelling approaches, and platform-native creative concepts.
• Travel to events, activations, and shoots to produce content on the ground.

Publishing & Channel Management

• Manage day-to-day scheduling, publishing, and channel management across all brand social platforms.
• Ensure all content is properly formatted, captioned, tagged, and optimized per platform best practices before it goes live.
• Maintain a consistent publishing cadence across all channels.
• Ensure all social activity reflects DMB's brand voice, values, and community-first Approach.

Community Engagement

• Partner closely with our Community Manager on day-to-day engagement strategy - aligning on brand voice, response frameworks, escalation protocols, and community insights.
• Foster meaningful conversations with consumers and strengthen community participation and advocacy in partnership with the Community Manager.
• Keep a pulse on conversations happening in the DMB community and across beauty culture - surfacing relevant signals, trends, and consumer feedback to the Director and broader team.
• Engage thoughtfully with brand-adjacent content, creators, and cultural moments in a way that reflects DMB's personality and values.

Analytics & Reporting

• Own weekly, monthly, and campaign-level social performance reporting across platforms.
• Track and report on KPIs including reach, engagement, follower growth, saves, shares, and content performance by format and platform.
• Translate performance data into clear, actionable insights and content optimization recommendations for the Director.
• Analyze content effectiveness and provide ongoing recommendations to improve engagement, awareness, and business impact.
• Monitor competitor social presence and emerging platform behaviors and bring relevant learnings to the team.

Cross-Functional Partnership

• Partner closely with Creative, Influencer, Community, Marketing, and PR teams to ensure strong integration across all brand initiatives.
• Collaborate with the Influencer team to support creator content amplification, gifting moments, and campaign coordination across owned channels.
• Act as a key connector between content, community, creators, and brand storytelling - ensuring social reflects and supports everything the brand is building.
• Build systems and ways of working that improve team efficiency, content quality, and cross-functional alignment.