Social Media Manager

Position Summary

This role owns the day-to-day social media presence of the brand, turning venues, guests, and culture into content that builds awareness, engagement, and demand.

Position Responsibilities

• Create a consistent stream of content that reflects the brand, supports business priorities, and drives engagement.
• Manage the brand's social communities by monitoring comments, messages, and conversations. Engage with guests in a timely and authentic manner while protecting brand standards.
• In collaboration with the PR lead, support the identification, coordination, and execution of creator and influencer collaborations. Help expand reach and generate authentic content through strategic partnerships.
• Work closely with venue teams to surface local stories, events, guest experiences, and team member content that can be amplified across brand channels.
• Maintain flexible hours to capture content during peak guest experiences, including evenings, weekends, and special events. Be available on-site at venues to film live moments, activations, and community events that bring the brand to life.

Required Skills And Experience

• 4-6 years of experience in social media, content marketing, digital marketing, or a related field, ideally within hospitality, entertainment, lifestyle, retail, or consumer brands.
• Demonstrated success growing brand engagement and audience presence across social platforms.
• Strong content instincts and an understanding of what performs across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels.
• Experience managing content calendars, creator relationships, and community engagement programs.
• Comfortable analyzing performance metrics and using insights to optimize content strategy.
• Excellent written and visual storytelling skills with a strong attention to brand voice.
• Highly organized, collaborative, and comfortable operating in a fast-paced environment with multiple stakeholders.
• Passion for culture, trends, and creating content that people genuinely want to engage with and share.

Benefits

• Health/dental/vision coverage options
• 401(k) matching
• Company paid Life and AD&D Insurance
• Voluntary short term and long term Disability Insurance
• Generous PTO, including paid parental leave
• Associate discounts (FREE mini golf!)
• Pet Insurance
• Flex Spending Accounts