Social Media Manager - Regional Office Based

About the role

The Social Media & Reputation Manager is a strategic and creative leader within the Digital Marketing team, reporting directly to the Digital Marketing Director. This role owns the organic social media presence and reputation management function for Dominium's portfolio, developing and executing channel strategies that strengthen brand awareness, drive community engagement, and support leasing and occupancy goals across a diverse multifamily portfolio.

Responsibilities

• Develop and own Dominium's organic social media strategy across all active and emerging channels, ensuring content planning, messaging, and channel approach are aligned to brand standards, audience insights, and broader digital marketing objectives.
• Serve as the primary day-to-day manager of Dominium's social media marketing vendor relationship, overseeing the end-to-end partnership from strategy development and content planning through publishing, community management, and performance reporting.
• Ensure vendor output consistently meets brand standards, strategic objectives, and quality expectations across all properties and channels.
• Build and maintain a master content calendar in partnership with the social media vendor, coordinating content planning by channel — including Meta, TikTok, and YouTube — and ensuring consistent cadence, quality, and relevance across all properties and brand accounts.
• Develop channel-native content strategies that reflect the distinct formats, audiences, and best practices of each platform, ensuring that creative approaches for Meta, TikTok, and YouTube are tailored to maximize organic reach, engagement, and brand affinity rather than repurposed uniformly across channels.
• Pilot new social media vendors, tools, and platform features, managing the evaluation and onboarding process in collaboration with the Digital Marketing Director and applying a structured testing framework to assess performance before recommending portfolio-wide adoption.
• Develop and maintain standard operating procedures, workflow documentation, and training materials that support consistent execution across the team and enable efficient onboarding of new properties, staff, and platforms.
• Stay current on social media platform updates, algorithm changes, content trends, and emerging channels, bringing proactive recommendations to Marketing Leadership on opportunities to evolve strategy and maintain competitive relevance.
• Own Dominium's reputation management strategy across all review platforms including Google, Yelp, Social, and other relevant channels, partnering with Dominium's reputation management vendor to ensure timely, brand-aligned responses to resident reviews that reflect Dominium's voice and values at scale across the portfolio.
• Leverage Kingsley/Grace Hill resident satisfaction data to proactively identify trends and potential risks, coordinating cross-functionally to address concerns and mitigate impacts to brand reputation and resident turnover.
• Partner with Portfolio Marketing Teams to develop community engagement strategies that strengthen resident relationships, support retention, and generate authentic content and positive review volume across platforms.

Qualifications

• Minimum of three years of social media marketing experience, preferably within a marketing agency, real estate, or multifamily housing environment.
• Demonstrated experience developing and executing organic social media strategies across Meta, TikTok, and YouTube, with a strong understanding of channel-native content formats and best practices.
• Experience managing online reputation, including review response programs, positive review campaigns, sentiment monitoring, and community engagement at scale.
• Strong content planning and editorial calendar management skills with the ability to coordinate across multiple properties, brands, or accounts simultaneously.
• Proven ability to develop SOPs, workflows, and training materials that support operational consistency and team scalability.
• Experience piloting and evaluating social media or reputation management tools and vendors, with comfort contributing to procurement and onboarding processes.
• Proficiency in social media management platforms such as Sprout Social, Hootsuite, or similar tools.
• Working knowledge of Google Business Profile management.
• Strong analytical skills with the ability to interpret social and reputation data, build meaningful reporting narratives, and translate insights into actionable strategy.
• Excellent written communication skills with a strong editorial eye, including the ability to write in a consistent brand voice across platforms, audiences, and content types.
• Eye for design with working proficiency in Canva, Adobe Creative Suite, or similar tools; basic video editing capability preferred.
• Demonstrated ability to work cross-functionally, building relationships and driving alignment with on-site teams, marketing peers, and leadership stakeholders.
• Innovative, curious, and trend-forward with a continuous improvement mindset and the ability to balance creative thinking with operational discipline.
• Demonstrates Dominium's core values through professional internal and external relationships, positive culture contribution, and high integrity in all interactions.

Benefits

Competitive salary, incentive bonus program, training and development programs, career growth, and community volunteer and outreach programs. Comprehensive benefits package including medical, dental, vision, life insurance, disability, 401(k), and paid time off.