SOCIAL MEDIA MANAGER

Position Summary

The Social Media Manager manages the Museum's presence across social media platforms to engage audiences, promote exhibits and events, and strengthen the Museum's brand and online reputation. This role is responsible for developing and executing social media content, supporting platform strategy, engaging with audiences, and collaborating with internal teams and external partners to bring the Museum’s stories to life.

Responsibilities

• Manage the development and execution of social media strategy aligned with institutional goals, brand voice, and audience priorities.

• Contribute ideas and recommendations to evolve platform approach and content direction.

• Conceptualize and create engaging content across formats (video, graphics, written), ensuring alignment with editorial strategy and brand voice.

• Identify and develop stories that highlight the Museum’s collections, programs, and expertise.

• Manage the Museum's presence on various social media platforms, such as Facebook, Instagram, YouTube, X, LinkedIn, and TikTok, tailoring content to suit the platform's audience and format.

• Partner with internal teams (curatorial, education, marketing, PR, etc.) to identify and elevate key stories, campaigns, and institutional priorities. Serve as a strategic advisor on social media integration across initiatives.

• Collaborate on paid social, PR, and marketing campaigns, ensuring social media is effectively integrated into broader communications strategies (approximately 30% of time).

• Inspire, encourage, and monitor discussions within the Museum’s online community. Nurture existing community on platforms like Facebook and seek new opportunities to engage audiences interested in computer history and technology (e.g., Discord, Reddit, TikTok) in alignment with organizational objectives.

• Trend & Innovation: Monitor emerging trends, platforms, and technologies, and recommend strategic opportunities for experimentation and growth. Provide guidance to internal stakeholders on leveraging trends effectively.

• Analytics and Performance Optimization: Monitor social media metrics and use analytics tools to track the performance of posts and campaigns. Evaluate the effectiveness of strategies against institutional goals and use this information to refine the Museum’s approach and tailor content to audience preferences.

• Project Oversight & Resource Management: Plan and oversee the production of assets, whether in-house or through contractors. Ensure needed approvals are secured and projects meet all deadlines.

• Brand Stewardship: Ensure consistency and integrity of the Museum’s voice and visual identity across all social media channels.

Qualifications And Skills

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent experience

• 3-5 years of experience managing social media for a brand or organization

• Experience creating and publishing content across platforms such as Instagram, TikTok, LinkedIn, and YouTube

• Demonstrated ability to create engaging social content, including short-form video

• Strong writing and storytelling skills, with the ability to adapt tone and voice across platforms

• Experience using analytics to evaluate performance and inform content strategy

• Strong organizational and project management skills

• Preferred: Experience in a museum, cultural, technology, or educational organization

• Basic photo/video editing and content production skills

• Familiarity with social media management and analytics tools

• Experience with CRM or marketing platforms (e.g., Salesforce, HubSpot)