Social Media Manager

What We Do

VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance!

Requirements

• Must have actively posted as the face of a brand or personal brand on social media (e.g., Instagram, LinkedIn, TikTok, YouTube, etc.)
• Strong understanding of Social Media Marketing Analytics and KPIs
• Excellent communication and organizational skills
• Goal Setting Mentality
• Proactive Mindset

Preferred Qualities

• Positive, can-do attitude
• Detailed oriented
• Growth Mindset
• Independent
• Creative
• Organized
• Innovative
• Problem solver
• Curious
• Passionate
• Proactive
• Strategic and Ideation Mindset
• Communicator
• Critical Thinker

Key Responsibilities

• Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty
• Create, curate, and publish compelling content (text, image, and video) that aligns with brand voice and goals
• Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner
• Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions
• Collaborate with cross-functional teams (marketing, sales, customer service, etc.) to integrate social media into broader campaigns and initiatives
• Stay up-to-date with industry trends, emerging platforms, and best practices to continuously improve social media strategy and tactics
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization
• Build and maintain relationships with social media influencers and partners to amplify brand messaging and reach new audiences
• Identify and manage potential social media risks and crises, including developing and implementing response plans
• Train and educate internal teams on social media best practices and guidelines, and ensure compliance with relevant laws and regulations

Required Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• 5+ years Social Media experience, specifically TikTok, Facebook/Instagram, LinkedIn, Pinterest, and X
• Knowledge and Experience with the latest Social Media marketing trends and practices
• Excellent interpersonal skills to manage effectively within a remote, multi-functional team

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance

Pay

The salary range for this position is $70,000/year - $90,000/year and is dependent on location and experience.