Social Media Manager, Page Six Hollywood

About the role

The California Post is seeking a Social Media Manager to execute the Page Six Hollywood social strategy as we expand to California. This role will report to the Senior Director of Audience Development (California Post) and work closely with cross-functional teams to lead the Page Six Hollywood social strategy, conceptualizing, designing, and overseeing elements that enhance the impact and engagement of P6H branded social media content. You will also assist the broader CAP social media team with news, sports, and opinion content.

Responsibilities

• Execute Page Six Hollywood social strategy by growing top-of-funnel brand awareness and driving newsletter signups.
• Own the process of creating social creator videos to promote the newsletter, podcast, and the social profiles of the Page Six Hollywood staff.
• Collaborate with audience development, video, and editorial teams to leverage established and emerging platforms for cutting-edge social media strategies that align with brand goals, driving content engagement and signups.
• Interpret data to inform strategies and decision-making, ensuring consistent, correct, and up-to-date data reports for campaigns and special events.
• Implement, manage, track, and report on social campaigns across networks including Meta and TikTok, with a focus on ROI.
• Manage social media inquiries from sales and branded content teams, ensuring timely responses.
• Work seamlessly with editorial, video, design, marketing, and product teams to align visual content and enhance individual brand initiatives.
• Innovate content presentation on social media, experimenting with formats and interactive elements for engaging graphics and videos that showcase P6H content.
• Maintain up-to-date proficiency in social media tech and best practices, adapting to tools, algorithms, and platform advancements.
• Track and report on internet trends.
• Proactively engage the audience with timely, trend-inspired content that resonates within the entertainment realm.
• Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration.
• Responsibilities may adjust with strategy changes.

Qualifications

• At least 5 years of experience managing multiple social media accounts for a major publisher or brand.
• Extensive experience with organic marketing and campaign management (paid marketing experience a plus).
• Knowledge of micro and macro digital media trends and emerging platforms.
• Proven ability to think strategically and translate strategic goals into actionable social media plans that drive subscriber-focused results.
• Ability to multitask, balance priorities, and thrive in a fast-paced environment, quickly adapting to changing trends.
• Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data.
• Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement.
• Familiarity with Adobe Suite and Meta Business Suite.
• Ability to be both a self-starter and team player with strong interpersonal and communication skills.
• Photo and video editing experience, along with excellent writing and copy-editing skills.
• Highly organized with exceptional attention to detail.

Schedule

This role requires in-office work 5 days a week, Monday–Friday, 9 a.m.–5 p.m. PST.

Pay

Base pay range: $75,000 – $85,000. This range reflects our good faith estimate and may vary based on a candidate’s experience, skills, location, and other relevant factors.