Page Six Social Media Manager
California Post · Los Angeles Metropolitan Area · 1 wk ago
On-siteMarketingFull-time
Responsibilities
- Execute Page Six Hollywood social strategy by growing top of audience funnel brand awareness and driving newsletter signups
- Own the process of creating social creator videos to promote the newsletter, podcast and the social profiles of the the Page Six Hollywood staff
- Collaborate with audience development, video and editorial teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with brand goals, driving content engagement and sign ups
- Interpret data to inform strategies and decision-making
- Ensure consistent, correct, and up to date data reports on an ongoing basis and for campaigns and special events as needed
- Implement, manage, track and report on social campaigns across networks including but not limited to Meta and Tiktok, with a focus on ROI
- Manage social media inquiries from sales and branded content teams, ensuring timely responses
- Work seamlessly with editorial, video, design, marketing and product teams to align visual content, enhancing individual brand initiatives
- Innovate content presentation on social media, experimenting with formats and interactive elements for engaging graphics and videos that showcase P6H content
- Track and report on internet trends
- Proactively engage the audience with timely, trend-inspired content that resonates within the entertainment realm
- Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration
Qualifications
- At least 5 years of experience managing multiple social media accounts for a major publisher or brand
- Extensive experience with organic marketing and campaign management
- Paid marketing experience a plus
- Knowledge of micro and macro digital media trends and emerging platforms
- Proven ability to think strategically and translate strategic goals into actionable social media plans that drive subscriber-focused results
- Ability to multitask, balance priorities and thrive in a fast-paced environment, quickly adapting to changing trends and leveraging them to enhance social media strategies
- Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data
- Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement
- Familiarity with Adobe Suite and Meta Business Suite
- Photo and video editing experience and excellent writing and copy-editing skills
- Highly organized with exceptional attention to detail