Social Media Manager

About the role

About Our Client:The organization operates in the swimming retail industry, addressing the challenge of authentically connecting with the swim community through digital and social media. It focuses on creating genuine content that resonates with swimmers and drives product sales, leveraging a deep understanding of the sport and its culture to engage its target audience effectively. About the Opportunity:The SOCIAL MEDIA MANAGER role is responsible for managing the organic social media presence and content production for the organization and its private label brand. This position plays a critical role in shaping social content that reflects the brand's voice, drives engagement, and supports paid social initiatives. The role also manages an ambassador program and community interactions, contributing directly to the organization's marketing and sales impact.

Responsibilities

• Produce social and paid social creative across video, UGC, motion graphics, and static content.
• Shoot and edit on location, including pool decks and events.
• Develop a consistent pipeline of testable creative for paid social channels.
• Direct and produce UGC through ambassadors and creators.
• Publish and schedule social content.
• Repurpose existing content into new formats.
• Collaborate with internal teams and freelancers to support content output.
• Utilize AI tools to enhance content production.
• Manage organic social presence across Facebook, Instagram, TikTok, and YouTube Shorts.
• Conduct audits of social channels and recommend priorities.
• Operate channels including planning, publishing, community management, and performance tracking.
• Manage shoppable video content for on-site and retention.
• Lead creative ideation and testing for paid social.
• Review paid creative performance regularly and adjust content accordingly.
• Analyze creative performance metrics to guide content focus.
• Run and optimize the ambassador program, including recruitment and ROI evaluation.
• Manage community engagement and escalate sensitive issues appropriately.
• Align social content priorities with product and merchandising teams.
• Report weekly on organic social performance.
• Monitor social media trends, competitor activity, and platform changes.
• Maintain brand voice consistency across channels.

Requirements

• Competitive swimming background with current access to swim environments.
• Hands-on content creator skilled in shooting, editing, motion graphics, and design.
• Minimum of 3 years managing organic social for a consumer brand or retailer.
• Experience managing content calendars, production schedules, and stakeholder collaboration.
• Ability to produce content on location outside of a traditional office setting.
• Proficiency in preferred production tools (e.g., Premiere, After Effects, CapCut, Figma, Canva).
• Sound judgment in community management and escalation.
• Familiarity with performance data metrics relevant to social media.
• Preferred: Experience creating paid social content with measurable results.