Social Media Manager

About the role

We're seeking a Social Media Manager with a strategic and creative approach to client outcomes across multiple social platforms. The ideal candidate will guide content creation, manage client relationships, and dive into the creative process when necessary.

Responsibilities

• Act as the strategic lead for multiple brand accounts across platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Collaborate closely with design, video, and influencer teams to bring ideas to life
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

Requirements

• 6+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
• Proven track record of independently managing and growing a social media presence for a large B2C brand
• Must have previous agency experience managing client relationships
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
• Ability to think creatively and generate innovative content ideas
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Qualifications

Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. If you identify with any of the following, we encourage you to apply!

Skills

• Proven experience as a Community Manager, Social Media Manager, or similar role
• Excellent content creation skills including writing and editing
• Ability to adapt tone and style for different platforms and audiences
• Comfortable with performance data and analysis
• Natural desire to be active on social media
• Ability to think creatively and generate innovative content ideas
• Experience with social media management tools
• Strong organizational skills

Benefits

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

Pay

$85,000 - 100,000 OTE

Schedule

Full-time