Social Media Manager (Entertainment)

Key Responsibilities

• Lead social media strategy and execution for original titles and brand initiatives.
• Manage campaign development across organic social, paid support, talent-facing content, and community management.
• Oversee agencies and creative partners to ensure strong execution, brand consistency, and on-time delivery.
• Partner with internal cross-functional teams across Marketing, PR, Creative, Media, Talent, Production, Events, and Research.
• Support social content capture tied to productions, premieres, press moments, and promotional events.
• Analyze campaign performance and provide recommendations for optimization and future launches.
• Monitor platform trends, audience behavior, and entertainment conversation to help shape campaign strategy.

Qualifications

• 3–5+ years of professional experience in social media marketing within entertainment, streaming, television, film, media, or agency environments.
• Strong understanding of the entertainment social landscape, platform strategy, fan engagement, and campaign development.
• Experience managing multiple launches and timelines simultaneously.
• Proven ability to work with agencies, talent teams, and cross-functional partners. Strong organizational, communication, and presentation skills.
• Creative eye with sound judgment around brand voice, audience tone, and visual storytelling.
• Experience reviewing social analytics and translating performance into recommendations.