Social Media Manager – Blue Man Group & VStar Entertainment

About Blue Man Group

Blue Man Group is a global entertainment phenomenon known for its award-winning theatrical productions, iconic characters, and boundless creative exploration. Owned and operated by Cirque du Soleil Entertainment Group, Blue Man Group delivers euphoric celebrations of human connection through art, music, comedy, and non-verbal communication. Since debuting at New York's Astor Place Theatre in 1991, the live show has expanded to residencies in Orlando and Las Vegas, along with multiple North American and world tours — reaching more than 35 million people worldwide. Continuously refreshed with new music, fresh stories, custom instruments, and sensory-stimulating visuals, Blue Man Group is universally appealing across age groups and cultural backgrounds.

About VStar Entertainment

VStar Entertainment is one of North America’s leading producers and promoters of live family entertainment. With decades of experience bringing beloved brands to life on stage, VStar creates immersive, high-quality touring productions that captivate audiences of all ages. VStar Entertainment is owned and operated by Cirque du Soleil Entertainment Group.

About the role

Reporting to the Director - Marketing & Communications for Blue Man Group and VStar Entertainment, the Social Media Manager will actualize brand-genuine social strategies that include organic and paid media, content planning/production, customer engagement, channel monitoring, and market/trend research to maximize visibility and overall brand/show awareness. They will guide the implementation of social media strategies for Blue Man Group and VStar Entertainment globally and in other key North American markets, including residencies or special engagements in Las Vegas, Orlando, Chicago, New York, Boston, etc.

Responsibilities

• Collaborate with the Communications and Sales and Marketing teams to develop integrated Social Media strategies that drive awareness and overall ticket sales.
• Develop content calendars (across various social networks) for the Blue Man Group and VStar Entertainment brands and shows (locations).
• Draft social media posts and content descriptions in the brands’ voice, aligned with the elaborated strategies.
• Engage daily with members of the Blue Man Group and VStar Entertainment social communities to maximize brand and product visibility.
• Plan, capture, and assist in the development and production of Blue Man Group and VStar Entertainment content.
• Collaborate with in-house Content Creators and the Digital team on paid media.
• Publish content on platforms using a publishing tool.
• Manage Net Promoter Score (NPS) and reporting.
• Provide weekly/monthly reporting and analysis, determining success factors and performance indicators in terms of revenue generation, interactions, awareness, and audience growth.
• Identify trends and culturally relevant movements to create content aligned with designated social media strategies.
• Coordinate user-generated content approvals and dissemination.
• Monitor Blue Man Group and VStar Entertainment social accounts during predetermined periods and on weekends, alternating with Cirque du Soleil Entertainment Group team members.
• Guide the implementation of social media strategies and usage policies in accordance with Blue Man Group and VStar Entertainment brand standards.
• Streamline social media processes and share with Communications and Marketing teams.
• Perform other duties as assigned.

Requirements

• A bachelor’s degree in Marketing, Communication, or a related field.
• At least three years of previous experience managing Social Media and Digital platforms.
• Strong knowledge and working experience in social media, Marketing, Communication, or management of client relations.
• Impeccable knowledge of Facebook, Twitter, Instagram, YouTube, TikTok, and Snapchat.
• Awareness of social media trends.
• Content creation skills.
• Previous experience working in Entertainment or a related industry is an asset.
• Availability to work nights and weekends and travel as required.
• Fluency in English, both written and spoken.