Social Media Manager (Baseball)
We’re looking for an ambitious, proactive and entrepreneurial Social Media Manager to lead the strategy and storytelling behind @the.team.baseball, the social channel for THE·TEAM’s Baseball Talent Representation division. This role will oversee social content highlighting the division’s athletes, partnerships, and cross-disciplinary work across sports and marketing. You’ll build a deep understanding of the Baseball division’s talent and brand partners, develop strong stakeholder relationships, and execute compelling content strategies that connect with audiences across platforms.
Responsibilities
- Tell THE·TEAM’s Baseball story (MLB, MiLB, NIL, and more) across social media, maintaining a distinctive and consistent voice while collaborating with agents, talent, brands, and properties.
- Own the day-to-day management of THE·TEAM’s baseball social channels, including strategy, editorial planning, copywriting, scheduling, publishing, quality assurance, and stakeholder approvals.
- Develop and execute content calendars aligned with athlete moments, events, partnerships, and broader business priorities.
- Proactively identify and create content opportunities, even when existing assets or planned content are limited.
- Translate athlete stories, cultural moments, and brand initiatives into compelling, platform-native content across formats, including short-form video, carousels, and real-time coverage.
- Brief and collaborate with creative teams, managing projects from concept through delivery, including timelines, feedback, approvals, and final assets.
- Lead social planning for priority baseball content, including campaign approaches, coverage plans, content needs, and publishing recommendations.
- Capture, edit, and publish content independently when needed, particularly during live events and fast-moving cultural moments.
- Manage community engagement and social listening, identifying timely opportunities while escalating sensitive or reputational issues.
- Monitor relevant events, competitors, and industry conversations to identify timely content and engagement opportunities.
- Balance stakeholder and client needs with THE·TEAM’s brand strategy, editorial standards, and business objectives.
- Execute strategies to grow channel audiences, increase reach, and strengthen engagement across baseball content.
- Track channel and content performance, produce recurring reports, and use insights to optimize strategy and engagement.
- Partner with Corporate Communications and cross-functional stakeholders to uphold THE·TEAM’s broader brand and marketing strategy.
- Apply strong editorial judgment and maintain brand safety, confidentiality, and reputational risk standards.
- Travel onsite for key baseball moments to create timely, integrated content with athletes, events, teams, and clients.
Requirements
- 2-4 years of experience managing social media channels, including content planning, copywriting, publishing, community management, and performance reporting. Sports experience is preferred.
- Strong knowledge of the baseball landscape, including relevant athletes, events, governing bodies, and cultural communities.
- Deep understanding of baseball culture, including MLB, MiLB, NIL, and other relevant disciplines.
- Expertise across major social platforms (Instagram, TikTok, YouTube, LinkedIn, X, Facebook) and emerging formats.
- Strong editorial instincts, flawless spelling and grammar, and the ability to adapt content for different platforms and audiences.
- Proactive, entrepreneurial mindset with the ability to identify opportunities and solve problems with limited direction.
- Demonstrated ability to take ownership of a function, manage priorities independently, and serve as a confident social media lead.
- Experience creating content on the go and covering live events, including video capture, editing, and production.
- Working knowledge of Adobe Creative Cloud (Photoshop, Premiere Pro) or comparable photo and video editing tools.
- Experience working with athletes, talent, agents, clients, and senior stakeholders.
- Strong community management skills and an understanding of audience engagement strategies.
- Ability to interpret platform and channel data and translate findings into actionable recommendations.
- Familiarity with social media tools such as Brandwatch, Sprinklr, or comparable platforms.
- Strong project management skills, including managing calendars, creative workflows, and stakeholder feedback.
- Ability to work independently in a fast-paced environment while managing multiple priorities and deadlines.
- Sound judgment, diplomacy, and the ability to anticipate and escalate potential issues.
- Willingness to travel and work flexible hours, including evenings and weekends, based on the live-event calendar.
- Based in Los Angeles, California, with a minimum of three days per week in the office.
Pay
Base salary range: $71,000–$82,000, plus bonus potential if applicable. Actual base salary depends on factors including market dynamics, location, experience, skills, level of responsibility, and budgetary considerations.
Benefits
- Professional development: Learning and development programs, mentorship opportunities, and career advancement support.
- Generous paid time off and holiday allowances.
- Paid parental leave.
- 401k plan with contribution matching.
- Healthcare: Medical, dental, vision, FSA/HSA, life, and disability coverage options.
- Ancillary benefits: Critical illness, identity protection, pet insurance, and 529 plans.
- Commuter benefits: Support for travel and commuting needs, where available.