Social Media Manager

Responsibilities

• Field-Based Storytelling: Capture high-quality photo and video content directly from active construction sites, highlighting Walbridge's technical excellence, large-scale equipment, and safety-first culture
• Content Creation & Production: Script, film, and edit short-form video for platforms such as LinkedIn, Instagram, TikTok, and design engaging visual content aligned with brand standards
• Content Strategy & Planning: Own and manage the master content calendar, aligning social content with project milestones, recruiting priorities, and corporate initiatives
• Channel Management & Engagement: Manage day-to-day social media activity, engaging with followers, partners, and potential recruits to grow and strengthen Walbridge's online community
• Performance Measurement: Track performance metrics and insights to evaluate content effectiveness and adjust strategy based on data and engagement trends
• Innovation & Trend Awareness: Stay current on platform trends, algorithm changes, and emerging content technologies, recommending new approaches to keep Walbridge's digital presence competitive

Qualifications

• Five (5)+ years of experience in social media management or content creation
• Strong portfolio demonstrating professional-grade video production and editing experience (CapCut, Premiere Pro) and visual design skills (Canva or Adobe Creative Suite)
• Proven experience writing clear, compelling copy across multiple platforms and audiences
• Ability to do occasional travel to various project sites across the United States is required
• Confidence collaborating with both field and corporate teams
• Valid driver's license required
• Experience in the architecture, engineering, or construction (AEC) industry is strongly preferred
• Strong organizational and time-management skills with the ability to manage multiple content streams simultaneously
• Experience working in fast-paced, dynamic environments, including active construction sites
• A proactive mindset and the ability to identify stories and social media trends without being prompted
• Experience supporting employer branding or recruitment-focused digital campaigns

Skills And Attributes For Success

• Strong visual storytelling and editorial judgment
• Data-driven decision-making based on performance metrics
• The ability to balance creativity with brand consistency and strategic goals