Social Media Manager

About the role

This position develops engaging, on-brand social media campaigns for the University of Minnesota (UMN) College of Continuing and Professional Studies (CCAPS) and our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners. The role reports to the Director of Content Marketing and is primarily remote, though periodic in-office attendance is required for meetings and events.

This position is not eligible for H-1B or Green Card sponsorship and does not offer a STEM OPT training program.

Responsibilities

• Social Media Strategy and Analysis (20%)
  • Develop strategies to grow CCAPS followers, impressions, and engagement based on CCAPS and UMN brand and goals.
  • Recruit, hire, train, and manage CCAPS social media interns/student ambassadors, when applicable.
  • Set annual goals per platform and track social KPIs, providing context (e.g., changes over time, comparison to industry standards) for stakeholders.
  • Use data and insights to adjust strategies as necessary.
  • Nurture collaborations within the University and with external partners.
  • Monitor emerging social media platforms, assess their value for engaging CCAPS audiences, and recommend adoption as appropriate.
• Social Media Management (80%)
  • Partner with marketing managers, content managers, alumni relations managers, program staff, and AI tools to ideate and develop a content plan.
  • Create engaging and accessible social content, including taking/editing photos and video using tools such as CapCut, Descript, or Canva.
  • Write clear, concise, and creative copy.
  • Schedule and tag posts in Sprout Social, ensuring optimization for discoverability.
  • Engage with accounts CCAPS follows and commenters on CCAPS posts.
  • Recommend and schedule boosted posts as needed, tracking expenses in the project management system.
  • Champion social posting and engagement among college faculty/staff, providing training as needed.
  • Network with other UMN and/or higher education social media managers to share best practices and metrics.
  • Edit video/audio podcasts and convert them into social media assets.
  • Create and manage LinkedIn newsletters.
  • Monitor and update “about us” sections of social accounts.
  • Manage the CCAPS MEM YouTube account, including creating/updating intro videos, implementing SEO/AIO/GEO strategies, auditing playlists, and ensuring accessibility.
  • Manage access to CCAPS social accounts and other administrative tasks.

Requirements

• Required Qualifications:
  • Bachelor’s Degree in Communication, Journalism, Marketing, Art, or a related field, or a non-communication related degree with an additional two years of professional communication experience, or a combination of related education and work experience totaling at least six years.
  • Experience developing and deploying social media strategies with positive results.
  • At least two years of experience creating engaging social media content.
  • Proven track record of writing clear, concise, and creative copy.
  • Demonstrated strong grasp of English usage and grammar.
  • Experience making digital communications accessible.
  • Proficiency with video editing tools such as CapCut, Descript, or Canva.
  • Strong interpersonal skills, including patience, tact, and the ability to work with diverse stakeholders to lead communications efforts.
• Preferred Qualifications:
  • Experience with a social media management tool such as Sprout Social.
  • Experience working in education.
  • Experience using AI-empowered workflows.
  • Excellent organization skills and the ability to manage a high volume of work, multiple projects, and tight deadlines.

About the Department

The Marketing and Enrollment Management Department at the University of Minnesota's College of Continuing and Professional Studies develops engaging communications campaigns for our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners.

Pay

Pay Range: $60,000 - $80,000, depending on education, qualifications, and experience.

Benefits

• 100% time appointment (full-time) with competitive wages and paid holidays.
• Generous time off and continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program.
• Low-cost medical, dental, and pharmacy plans, including healthcare and dependent care flexible spending accounts, and University HSA contributions.
• Disability and employer-paid life insurance.
• Employee wellbeing program and excellent retirement plans with employer contribution.
• Public Service Loan Forgiveness (PSLF) opportunity.
• Financial counseling services and Employee Assistance Program with eight sessions of counseling at no cost.
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area.

Schedule

Monday-Friday: 8:00 AM - 5:00 PM.