Social Media Manager

About the role

Smartsheet is seeking a Social Media Manager to help grow and deepen our presence across organic social channels. This role requires hands-on content creation and channel management, collaborating with various teams to align social content with campaigns and product announcements.

Responsibilities

• Content Creation and Channel Management
• Write, publish, and maintain organic social content on LinkedIn, X, Instagram, and Facebook, aligning with brand voice and demand generation goals.
• Maintain and manage the social content calendar, ensuring consistent cadence and alignment with broader marketing campaigns.
• Create platform-specific content that reflects Smartsheet’s voice, adapting format and tone for each channel.
• Collaborate with Creative to brief and produce visual assets, video content, and copy that perform across formats.
• Analyze and report on social performance metrics, identifying what’s working and making informed recommendations on content strategy and channel investment.
• Support influencer relationship management, content review, and performance tracking for a small portfolio of strategic influencer partnerships.
• Aid in social boosting efforts in coordination with the Paid Media team, amplifying high-performing organic content when appropriate.
• Stay ahead of platform changes, algorithm shifts, and emerging social formats, proactively testing new content approaches and sharing findings with the team.
• Monitor trends in B2B social, competitive brand presence, and creator culture to identify opportunities to increase Smartsheet’s visibility and relevance.
• Bring a test-and-learn mindset to the role, proposing experiments, measuring results, and iterating quickly.
• Partner with Campaign, Comms, Product Marketing, and Creative teams to align social content with campaign launches, product announcements, and company milestones.
• Support employee advocacy efforts and help activate internal voices to amplify Smartsheet’s social presence.

Requirements

• 5+ years of social media experience in a B2B or SaaS environment, with a track record of growing and engaging audiences on LinkedIn and other major platforms.
• Strong writing skills, able to produce clear, compelling copy quickly and adapt your voice to different formats, audiences, and channels.
• Proficiency with social media management and scheduling tools, social listening platforms, and employee advocacy tools.
• Comfort with AI-powered content and productivity tools, and familiarity with influencer coordination and/or social boosting.
• An analytical mindset with the ability to pull performance data, identify trends, and translate insights into actionable content decisions.
• Experience working cross-functionally in a fast-paced marketing environment, with strong project management instincts and attention to detail.
• A genuine interest in AI, work management, or enterprise technology, and the ability to make complex topics feel accessible and human on social.

Qualifications

• Familiarity with Smartsheet or similar collaborative work management platforms is a bonus.

Skills

• AI-powered content and productivity tools
• Influencer coordination and/or social boosting
• Employee advocacy
• Competitive base salary range for roles that may be hired in different geographic areas

Benefits

• Current US Perks & Benefits