Social Media Manager
About the role
We are seeking a strategic Social Media Manager to develop, execute, and analyze social media strategies that advance business priorities, strengthen audience engagement, support executive thought leadership, and enhance Koch’s reputation across social channels. The ideal candidate is a business-minded communicator who translates objectives into social strategies, manages content and channels with discipline, uses data to inform decisions, and partners across teams.
Our Team
Koch Communications and Marketing (KCM) creates value through effective communication and global marketing for Koch and its companies. Based primarily in Wichita, Kansas, with teammates in Atlanta, Georgia, and worldwide, our collaborative team includes strategic communication professionals, digital marketers, designers, copywriters, video professionals, web developers, and project managers. We encourage skill growth in ways that are fulfilling and mutually beneficial for employees, customers, communities, and partners.
Responsibilities
- Strategy and Business Alignment
- Develop and execute social media strategies supporting Koch’s business priorities, audience needs, and communication objectives.
- Partner across KCM, businesses, leaders, and subject matter experts to align social media plans with broader digital marketing, communications, recruitment, and reputation goals.
- Monitor platform changes, audience behavior, market trends, and competitor activity to identify optimization and growth opportunities.
- Content and Channel Management
- Source, create, schedule, and manage social-first written, visual, video, and multimedia content across managed channels.
- Manage editorial calendars and support integrated campaigns delivering targeted messaging.
- Capture and shape authentic, compelling social content showcasing Koch, its businesses, employees, and communities.
- Engagement, Thought Leadership, and Reputation
- Support executive and business thought leadership by identifying content opportunities and helping leaders engage authentically with key audiences.
- Build audience relationships through proactive engagement, listening, and two-way dialogue while cultivating employee advocacy.
- Monitor social channels, manage community activity, and escalate reputational risks or sentiment trends through governance processes.
- Analytics and Continuous Improvement
- Use analytics and reporting tools to evaluate performance, identify trends, and translate insights into recommendations for improved content effectiveness and business outcomes.
- Contribute to measurement frameworks, reporting, and knowledge-sharing to inform decisions.
- Stay informed on emerging technologies, AI-driven discovery, platform updates, and industry best practices to evolve Koch’s social media capabilities.
Requirements
- Professional experience managing social media channels, content calendars, and campaigns for a business, brand, or organization.
- Expertise in leveraging social media platforms and analytics tools to drive engagement and optimize campaigns.
- Proactive drive to stay informed of emerging trends and platform updates to adapt content in a fast-evolving digital landscape.
- Experience creating visually appealing and engaging content.
- Demonstrated ability to manage multiple priorities, deliver quality results, and work effectively both independently and collaboratively.
Qualifications
What Will Put You Ahead
- Experience managing social media presence for both B2B and B2C audiences.
- Experience translating business goals, audience insights, or performance data into social media recommendations.
- Experience working across multiple businesses, brands, leaders, campaigns, or stakeholder groups.
- Understanding of SEO, user journeys, web traffic impacts, and how social media contributes to discoverability and digital performance.
- Deep understanding and work experience with the management of social media platforms.
- Ability to approach creative scenarios with analysis, principles, and professional discipline to advance business goals.
- Experience supporting executive visibility, thought leadership, or leader social media engagement.
- Experience in reputation management, community management, social listening, or escalation processes.
Pay
Compensation is determined by available market data, considering each candidate's knowledge, skills, abilities, and geographic location. The actual amount may be higher or lower than the estimated range. For questions, please speak to your recruiter.
Benefits
Our goal is for each employee and their families to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength, including:
- Medical, dental, and vision coverage
- Flexible spending and health savings accounts
- Life insurance, ADD, and disability coverage
- Retirement plans
- Paid vacation and time off
- Educational assistance
- Infertility assistance, paid parental leave, and adoption assistance (eligibility criteria apply)
Benefits may vary by geographic region. Specific eligibility criteria are outlined in the applicable Summary Plan Description, policy, or guideline.