Social Media Manager

About the role

The Social Media Manager will own the brand's organic social media strategy and execution across key platforms including LinkedIn, X/Twitter, YouTube, and TikTok. This role is responsible for translating complex technical concepts and product updates into engaging, platform-native content that builds community and drives brand equity. Working closely with product marketing, design, and executive leadership, this role sits at the intersection of brand storytelling and community management. The ideal candidate has a deep understanding of internet culture, knows how to write for technical audiences, and relies on data to continuously optimize content performance.

Responsibilities

• Develop and execute a comprehensive organic social media calendar aligned with product launches, company milestones, and industry trends
• Write, edit, and produce high-quality, platform-native social content daily, ranging from long-form LinkedIn posts and technical threads to short-form video scripts
• Monitor social channels daily, managing active community engagement, responding to mentions, and engaging in relevant industry conversations
• Partner with creative and design teams to direct visual assets, including graphics, motion design, and video formats that stand out in-feed
• Track, analyze, and report weekly on organic social performance metrics, using insights to refine distribution strategies and increase reach and engagement
• Collaborate with executive team members to build their personal brands on social platforms, drafting copy and providing strategic content guidance

Requirements

• 4+ years of dedicated social media management experience, preferably within a B2B SaaS or fast-growing technology environment
• Proven track record of growing organic brand accounts on LinkedIn, X/Twitter, and YouTube with measurable engagement metrics
• Exceptional copywriting skills, with the ability to write in various brand voices and distill complex product features into compelling social copy
• Hands-on experience with social media management tools (Sprout Social, Buffer, or Loomly) and analytics platforms
• Strong project management skills, with the ability to manage multiple content streams in a fast-paced environment

Skills

• Bonus: Experience with basic video editing tools (CapCut, Premiere Pro) or a personal portfolio of high-performing social campaigns