Social Media Manager – Arts & Crafts

About the role

This role offers an exciting opportunity for a creative and proactive social media professional to lead the digital presence for a well-established arts, crafts, and educational products brand. The position is hybrid, based in Wallington, New Jersey, with flexibility for candidates willing to travel.

Responsibilities

• Develop and implement a comprehensive social media content calendar across Instagram, Facebook, TikTok, and YouTube
• Photograph products and create short-form video content, including Reels and TikTok videos, highlighting product features and craft demonstrations
• Write compelling captions and ensure posts are optimized for engagement and reach
• Link relevant Shopify products to posts to drive e-commerce traffic and conversions
• Track and analyze social media performance metrics, providing actionable insights to refine content strategy
• Conduct occasional on-site photography and filming sessions in Wallington, NJ, to capture product usage and demonstrations

Requirements

• Proven experience managing social media accounts for brands, preferably in the arts, crafts, or educational products sector
• Strong skills in photography, video creation, and editing for social platforms (Instagram, TikTok, YouTube)
• Proficiency with content creation tools and social media management platforms
• Excellent written communication skills with the ability to craft engaging captions and calls to action
• Familiarity with Shopify or similar e-commerce platforms for product linking
• Ability to work on-site in Wallington, NJ, as needed for content capture
• Strong organizational skills and attention to detail
• Analytical mindset with experience tracking and reporting on social media KPIs

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