Social Media & Influencer Marketing Manager - Bay Area, CA Based Role

About the role

Side partners with top-producing real estate professionals to help them own and operate their own boutique real estate companies, without the legal, regulatory, or operational complexity of running a traditional brokerage. As a pioneer in the Brokerage-as-a-Service model, Side provides a proprietary platform that increases efficiency, strengthens client relationships, and enables entrepreneurs to focus on what they do best — selling real estate and growing their businesses.

Responsibilities

• Develop and execute Side's overall social media strategy across Instagram, including syndication across other platforms like TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.
• Own the strategy, creation, editing, publishing, and performance analysis of short-form and long-form content.
• Build and manage the executive social presence of Side's leadership team.
• Identify industry trends, news, market shifts, and cultural moments that create opportunities for Side to participate in relevant conversations.
• Create compelling content that positions Side as a thought leader and category leader within residential real estate.
• Develop original content concepts, recurring series, campaigns, and storytelling formats that differentiate Side from competitors.
• Capture and produce content from company events, partner events, conferences, leadership meetings, customer visits, and offsites.
• Partner closely with executives, marketing leadership, recruiting, product, and partner success teams to identify content opportunities.
• Establish performance goals and regularly report on growth, engagement, audience quality, reach, and business impact.
• Continuously test new content formats, distribution strategies, and platform-specific tactics.
• Maintain a deep understanding of social media algorithms, creator trends, platform updates, and audience behavior.
• Travel frequently throughout the bay area and often times beyond to capture content and support executive visibility opportunities.

Qualifications

• Demonstrated success building, growing, or managing a meaningful social media audience for a company, executive, creator, entrepreneur, or personal brand specifically on Instagram.
• Strong portfolio of content that demonstrates storytelling ability, creativity, and measurable results.
• Deep understanding of Instagram, LinkedIn, YouTube, Facebook, and emerging social platforms.
• Exceptional content creation skills, including filming, editing, copywriting, storytelling, and content packaging.
• Strong understanding of audience growth strategies, engagement mechanics, and social media analytics.
• Experience working directly with founders, executives, entrepreneurs, or thought leaders is strongly preferred.
• Ability to independently generate ideas, execute quickly, and maintain high standards with minimal oversight.
• Strong business judgment and ability to translate company priorities into compelling narratives.
• Comfortable operating in a fast-paced environment with shifting priorities and high expectations.
• Experience in real estate, technology, media, creator economy, or high-growth startups is preferred but not required.

Pay

$135,000 - $165,000 a year

Schedule

This is a hybrid role based in San Francisco, CA. Candidates should be located in the San Francisco Bay Area and able to work from the office at least two days per week.