Marketing Manager, Social Media & Influencer

Beta Bionics, Inc. is a pioneering medical technology company dedicated to transforming Type 1 diabetes management through innovative solutions. Committed to increasing access and improving quality of life, Beta Bionics has developed the world's first bionic pancreas called the iLet. This revolutionary device simplifies insulin delivery by eliminating the need for carb counting, bolusing, correction factors, or pre-set basal rates—requiring only the user’s weight to operate effectively. The company's mission-driven culture fosters collaboration, empowerment, and a high level of expertise, with a focus on making a meaningful impact in the lives of individuals living with diabetes.

About the role

Beta Bionics is seeking an experienced and strategic Social Media & Influencer Marketing Manager to lead the company's organic social media presence and community engagement efforts. This role is pivotal in shaping how the brand interacts with people living with diabetes, caregivers, healthcare providers, advocacy groups, and the broader community. The ideal candidate will manage the development and execution of social media strategies across multiple platforms, including Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube, ensuring alignment with marketing, clinical, and brand objectives. The manager will oversee influencer partnerships, patient ambassador programs, and online community initiatives, translating complex medical and technical information into authentic, engaging content. Collaborating across departments such as Consumer Marketing, Healthcare Professional Marketing, Clinical, Product, and Creative teams, the successful candidate will ensure campaigns are compliant, impactful, and resonate with diverse audiences. This role requires a blend of strategic thinking, creative execution, and analytical insight to optimize engagement and build brand trust in a highly regulated healthcare environment.

Responsibilities

• Lead and execute Beta Bionics' organic social media strategy aligned with overall marketing and brand objectives.
• Translate marketing campaigns, product launches, clinical milestones, and advocacy initiatives into engaging social content tailored for each platform.
• Manage agency relationships to develop content strategies, editorial calendars, and platform-specific publishing schedules.
• Partner with cross-functional teams to produce compliant, compelling content that reflects the brand voice and mission.
• Build and nurture an active online community through social listening, user-generated content, and direct engagement with patients, caregivers, healthcare professionals, and advocates.
• Develop and manage influencer marketing strategies, including identifying and cultivating relationships with creators and advocates.
• Lead the Beta Bionics Patient Ambassador Program, fostering authentic partnerships to enhance awareness, education, and advocacy.
• Collaborate with internal stakeholders and external agencies to ensure timely, high-quality campaign execution.
• Define KPIs, analyze performance metrics, and optimize social media activities based on insights and industry trends.
• Ensure all content and engagements comply with healthcare regulations and brand standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in social media, influencer marketing, digital marketing, or communications.
• Hands-on experience managing organic social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube.
• Proven ability to develop and execute content strategies, community building, and KPI measurement.
• Experience collaborating with external agencies and cross-functional teams.
• Exceptional storytelling, editorial judgment, and creative direction skills.
• Ability to translate technical, clinical, or regulated content into engaging customer-facing communications.
• Proficiency with AI-powered tools for content development and marketing efficiency.

Preferred qualifications include experience in healthcare, medical devices, pharmaceuticals, or biotech industries, familiarity with digital analytics, social listening, influencer management, and knowledge of paid social media campaigns. Ability to travel up to 20% and flexibility to work evenings and weekends as needed are also desirable.

Benefits

• Competitive salary range of $95,000 to $160,000 USD
• Performance-based bonuses and equity options
• Comprehensive medical, dental, and vision insurance plans
• Employer-paid life insurance, disability coverage, and Employee Assistance Program (EAP)
• 401(k) retirement plan with company matching
• Employee Stock Purchase Plan
• Open Paid Time Off policy and 10 paid holidays annually
• Flexible work arrangements supporting remote work and work-life balance