Social Media Director

Strategy, Narrative & Brand Leadership

Serve as the sole social media lead for all BHC brands and properties, owning strategy, voice, narrative, and performance across every account.
Develop distinct content narratives for each brand that reflect its identity, positioning, and guest experience, while contributing to a cohesive collection story.
Partner closely with the Creative Director to direct photography and visual content, ensuring imagery is purposeful, on-brand, and social-first in its composition and feel.
Function as an embedded marketing leader, understanding how social sits within and supports the broader marketing strategy, campaign calendar, and brand architecture.
Stay ahead of platform updates, algorithm shifts, and emerging platforms, evaluating opportunities such as TikTok, YouTube Shorts, and others as BHC's digital presence evolves and the brand landscape demands.
Provide social media leadership for property launches, seasonal campaigns, and marquee events.

Content Planning & Execution

Lead strategy and execution across all BHC brand accounts (Instagram, Facebook, LinkedIn, and emerging platforms):
The Charleston Place
The CooperChef Daniel Humm x The Charleston Place
The Crossing
Sorelle
The Riviera
American Gardens
BHCPlan, brief, and oversee content scheduling across all channels listed above.
Write and approve copy across all platforms, maintaining each brand's distinct voice with precision and consistency.

Paid Social & Performance

Direct paid social campaigns across Meta and LinkedIn for BHC's food & beverage, spa, and event venues.
Own campaign strategy, audience targeting, budget management, and creative coordination with the Creative Director.
Establish a consistent performance reporting cadence and translate analytics and KPIs into clear strategic recommendations for senior leadership.

Community Management

Own All Community Management Across BHC's Brand Portfolio
Timely, on-brand responses to comments and direct messages across all platforms.
Proactive social listening and brand mention monitoring.
Real-time engagement and intentional surprise-and-delight moments that build guest loyalty.

Influencer & Creator Partnerships

Develop and manage a comprehensive influencer strategy aligned with BHC's luxury positioning.
Identify, vet, and negotiate partnerships with creators and tastemakers across relevant verticals.
Coordinate hosted stays, brand experiences, and activations; manage deliverables, usage rights, and campaign reporting.