Social Media Director

Position Overview

The Director, Social Media leads Keller Williams’ social media function and is responsible for the strategy, performance, and evolution of the company’s presence across all social platforms. Reporting to the Sr. Director, Brand Strategy & Activation, this role sets the direction for social strategy, drives audience growth and engagement, and leads a high-performing team responsible for delivering impactful, brand-aligned content at scale. As the organization’s senior-most dedicated social media leader, the Director partners cross-functionally to ensure social media supports broader business objectives, including brand growth, recruiting, retention, agent engagement, and executive visibility. This role balances strategic leadership with operational oversight, using data and insights to continuously optimize performance, innovation, and growth.

Responsibilities

• Owns the company’s social media function, leading the vision, priorities, and operating model for the team
• Develops and drives the overarching social media strategy aligned with company goals and marketing priorities
• Establishes strategic plans and objectives by setting clear goals, KPIs, and success metrics across all social channels
• Partners with creative, strategy, PR, and video teams to align on campaigns and initiatives
• Strengthens executive influence amplifying leadership presence across social platforms
• Manages external and internal partnerships to ensure successful execution
• Hires, trains, develops, mentors, and manages the performance of a social media team by fostering a culture of accountability, collaboration, and continuous improvement
• Directs complex programs including content strategy, editorial planning, and channel management to ensure a cohesive and compelling brand presence
• Directs platform-specific strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging channels
• Ensures consistency in voice, tone, and visual identity across all content
• Owes reporting frameworks and communicates results to senior leadership with clear recommendations
• Anticipates industry shifts and shapes purposeful changes based on audience behavior by overseeing the workflows, processes, and tools across social media operations
• Evaluates market trends and assesses the viability of new ideas for growth opportunities, including platform innovations and partnerships
• Ensures operational effectiveness by building agility and capacity within the team to manage both planned campaigns and real-time or reactive content needs
• Oversees budget management for the Social Media function

Qualifications

• Minimum Requirements: Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree. Minimum of ten (10) years of progressive related experience in social media, digital marketing, or related field, including a minimum of five (5) years in a management role leading direct reports
• Experience leading a social media function, setting strategy, and driving execution across multiple platforms
• Experience managing, developing, and holding high-performing social media teams accountable
• Polished and professional demeanor
• Preferred Requirements: Strong understanding of social media platforms, trends, and best practices across organic and paid channels
• Experience with social media management and analytics tools (Meltwater, Sprout Social, etc.)
• Ability to interpret data and translate insights into strategic recommendations
• Experience collaborating cross-functionally within large or matrixed organizations
• Strong skills in communication, leadership, and stakeholder management
• Excellent leadership and team development skills
• Excellent strategic, analytical, and critical thinking skills
• Excellent project management, time management, and organizational skills
• Excellent verbal, written, interpersonal, listening, and presentation communication skills
• Excellent solution and service-oriented skills, with an emphasis on collaboration, problem solving, follow-through, and responsiveness
• Excellent relationship building skills, with a proactive and service-oriented approach
• Abilities: Ability to effectively lead, develop, motivate, coach, and inspire a high functioning team
• Ability to innovate and drive creative execution
• Ability to drive results, establish KPIs, measure success, and optimize performance
• Ability to interpret data, identify trends, and translate insights into actionable strategies
• Ability to demonstrate a high degree of flexibility and adaptability, as well as effectively navigate shifting priorities
• Ability to effectively and diplomatically influence and persuade, demonstrating collaboration and gaining buy-in from senior leadership and cross-functional teams
• Ability to demonstrate visionary leadership and guide team toward long-term goals
• Ability to address complex issues, make informed decisions quickly, and demonstrate good judgement and effective problem-solving
• Ability to empathize with customer needs and provide strong customer service
• Ability to demonstrate the highest level of integrity and ethics