Social Media & Digital Marketing Specialist

Responsibilities

• Day-to-day management of social media communities, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible
• Work with individuals and teams across the organization to coordinate appropriate responses to conversations, especially during crises
• Exponentially increase the size and engagement of our social media community
• Engage influencers and manage our online community by responding to comments across platforms
• Manage social media communications calendar and syndication schedules, with content from contributors throughout the division and territory
• Create content, including copy writing, content sourcing, and aggregation, work with other departments on all aspects, as needed
• Develop content production schedule, using networking tool such as Hootsuite; develop processes and workflows to maximize content output with available resources
• Conduct an audit of existing social media presences
• Integrate social media efforts with those in web and digital media, media relations, marketing, fundraising, and more
• Stay up to date with latest social media best practices and technologies
• Properly brand existing and new profiles in all main social networks (Facebook, LinkedIn, Instagram, etc.)
• Find and manage all auto-generated profiles and directory entries, claim where possible, and supply correct identifying information and branding, particularly on location-based social networks (e.g., Yelp, Foursquare, Google, etc.)
• Attend relevant community events, corps events. Visit corps sites and take photos and conduct interviews
• Produce and manage reporting and analytics of all social media activity, including weekly, monthly and quarterly reports
• Identify trends and relay learnings back to the team to help guide content, marketing and fundraising strategy
• Measure the success of social media campaigns, deliver regular updates to directors concerning traffic and conversion of visitors

Qualifications

• Have a bachelor's degree in marketing, Communications, or a relevant field
• Proven work experience in social media
• Able to work with and develop a marketing plan
• Ability to develop the right voice for each social media platform
• Proven ability to build social media communities
• Understanding of graphic design principles and photography
• Hands-on experience in content management
• Excellent copywriting and communication skills
• Solid knowledge of SEO, keyword research and Google Analytics
• Analytical and multitasking skills
• Knowledge of database maintenance preferred
• Capable of maintaining a high level of integrity and confidentiality
• Must be a team player, take initiative, and be flexible in assisting others to the best of their ability to ensure an accurate work product
• Reliable, dependable, and adaptable
• Be able to work with all ethnic and socio-economic populations and personalities
• Make a commitment to abide by Salvation Army Policies and Procedures
• Able to think independently and resolve problems
• Able to work in a fast-paced environment
• Able to manage multiple projects to completion on a timely basis
• Must maintain a courteous and cooperative manner with all external and internal clients and always demonstrate respect and a positive attitude toward them during the assigned workday