Digital Marketing & Social Media Specialist

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with PLM’s business and marketing objectives
• Create and publish high-quality written, visual, and video content that educates audiences on industry topics, coverages, and risk management insights
• Design and develop digital assets (graphics, templates, social visuals, and marketing collateral) to support marketing, sales, and internal department initiatives
• Monitor and engage with audiences, fostering meaningful interactions with policyholders, prospects, and industry partners
• Manage and optimize PLM’s social media platforms to increase engagement, promote educational content, and support lead generation efforts
• Analyze performance metrics (engagement, reach, conversions) and provide actionable recommendations to enhance campaign effectiveness
• Support company branding initiatives by highlighting company culture, employees, and community involvement
• Ensure all content adheres to brand standards, regulatory requirements, and industry compliance guidelines
• Maintain comprehensive knowledge of company products, coverages, and industry trends to create accurate and impactful marketing materials
• Represent the company at trade shows and industry events as needed

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field
• 2–4 years of experience in social or digital marketing, preferably within B2B, insurance, or financial services
• Proven experience managing corporate social media accounts with measurable results
• Strong writing, editing, and storytelling skills
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social)
• Proficiency in graphic design and/or video editing tools (Adobe Creative Suite, Canva) preferred
• Understanding of SEO and content optimization best practices is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Interest in or willingness to develop knowledge of commercial insurance and the industries PLM serves
• Commitment to ongoing professional development and industry education
• Portfolio of social media campaigns, writing samples, and/or design work required