Social Media & Digital Marketing Specialist

Location: Marlborough, Massachusetts | Type: Full Time

About the role

The Social Media & Digital Marketing Specialist captures the daily vibrancy of campus life and elevates the school’s brand across every digital platform. This position creates high-impact visual and written content that resonates with prospective families, current parents, and students, and it reaches beyond social media into the broader marketing strategy that grows enrollment and strengthens the NEIA brand. The Social Media & Digital Marketing Specialist is a key storyteller who shares our mission and vision, works closely with the marketing and communications team, and turns ideas into campaigns that generate results.

This role suits someone who wants to do more than manage social channels. The Specialist collaborates on creative projects across the school, partners with student clubs and interns on real marketing and business initiatives, and brings fresh thinking to how NEIA tells its story. We are looking for a creative, driven professional who is eager to learn, thrives in a fast-paced environment, and gets excited about the bigger picture of marketing and entrepreneurship. NEIA employees are expected to embody NEIA’s principles of empathy, equity, personalization, authentic work, and collaboration in all work activities and actions.

Responsibilities

• Capture high-quality photography and videography of classroom activities, athletics, clubs, events, and everyday moments that reflect the student experience at NEIA.
• Create short-form, high-impact video content that showcases the school’s unique mission and culture.
• Write concise, compelling digital stories, captions, and newsletter content aligned with NEIA’s brand voice, and engage with the community by monitoring comments and messages to foster a positive online environment.
• Design high-impact materials for social media, print, and web that hold to NEIA’s editorial and visual brand standards.
• Support social media planning, scheduling, and day-to-day campaign activities across platforms.
• Use analytics and platform insights to evaluate performance, identify trends and formats that improve reach and engagement, and optimize content delivery.
• Partner with student clubs and interns on marketing and business projects that connect classroom learning to real-world initiatives.
• Contribute creative ideas and fresh thinking to campaigns, brand initiatives, and new marketing efforts across the school.
• Assist with website design initiatives and provide ongoing maintenance.
• Experiment, iterate, and move quickly in a creative, fast-paced environment.
• Assist with coordination of school social and promotional events as needed.
• Perform other duties and responsibilities as assigned and required by the position and the school.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2+ years of experience in marketing, content creation, social media management or related fields.
• Excellent writing, editing, and verbal skills, with experience working with a range of stakeholders and clients.
• Video, photo, and other visual multimedia skills, including familiarity with Adobe Creative Suite, Canva, or other photo and video editing software.
• Proficiency with Google Suite, Blackbaud, Flodesk or similar email marketing platforms, website content management systems, and social media management platforms.
• Driver’s license required.
• Ability to work nights and weekends as needed.

Qualifications

• Strong writer with sharp editing skills, visual instincts, and attention to detail.
• Creative, critical thinker, and problem solver who brings original ideas to the table.
• Eager to learn and grow, and willing to take on more than the day-to-day role in a fast-paced environment.
• Interest or knowledge in entrepreneurship is a plus.
• Professional photography and videography experience is strongly preferred; candidates must still be able to take strong photos and video regardless.
• Comfortable with Instagram, TikTok, Canva, and basic video editing tools.
• Familiarity with analytics tools and performance metrics, including platform insights, engagement data, and testing.
• Ability to think strategically about audience, distribution, and impact.
• Self-directed, organized, and able to manage multiple priorities simultaneously.
• Takes initiative and stays proactive, flagging issues as they arise and solving them in the moment or informing the right people.
• Works with professionalism, discretion, sound judgment, and personal accountability.
• Maintains confidentiality when exposed to sensitive information regarding students, staff, and families.
• Enthusiasm for education, innovation, and creative collaboration, with a willingness to engage students and families with empathy and kindness.

Physical Requirements

• Stand or sit for long periods of time.
• Bend, lift, push, kneel, crouch, crawl, and stoop.
• Carry camera and event equipment and move around campus to capture content.
• Adapt to frequent changes in position throughout the workday.
• Hear and speak to understand and exchange information in person or on the telephone.
• Speak clearly, so listeners understand.
• Use hands and fingers for keyboarding, camera operation, and handling of equipment.
• Specific vision abilities required include close vision, distance vision, color vision, and depth perception.

Pay

$60,000-75,000

Benefits

This is a full-time, 12-month position that is eligible for benefits.

About New England Innovation Academy

At New England Innovation Academy (NEIA), our mission and pillars form the bedrock of a holistic and transformative educational experience. This approach integrates academic learning with personal growth, allowing students to discover their passion and purpose, innovate with impact, and prepare for what comes next. Our students, known as 'innovators,' embark on a journey that is as much about self-discovery as it is about skill acquisition.

Human-centered design is central to NEIA's philosophy and curriculum. Through real-world inclusion, students apply knowledge in practical projects with the community and industry. This experiential approach teaches vital skills like problem-solving, teamwork, and empathy while encouraging deep questioning and critical thinking across disciplines. Skilled educators enrich interdisciplinary learning through integrated projects, relevant problem-solving, and active engagement. Hands-on learning fosters innovation, creative thinking, empathy, and connection to the real world. Students delve into experiences and ideas that stimulate initiative, reflection, and ownership over their education.

As NEIA continues to grow, expanding our enrollment to 350–375 students in the coming years, we seek passionate educators committed to this visionary approach. We look for professionals who excel in applying innovative teaching practices, are adept in student-centered and integrated learning, and are experienced in or excited about competency-based assessment. Continuous professional learning and a willingness to contribute to curriculum development and program scaling are essential.

Diversity and inclusion are fundamental to our ethos at NEIA. We believe that innovation thrives in an environment where every individual feels a sense of belonging. By fostering a community that values diverse perspectives and backgrounds, we aim to create an inclusive culture for both our students and staff. To better understand our unique educational environment and ethos, we encourage prospective applicants to visit our website at neiacademy.org for more information.